211 - You Need to Unlearn These Outdated Marketing Principles ASAP | Demand Gen Live S2 x57
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Optimizing for Web Site Traffic
The goal is not to drive websit traffic from paid social adds. One single touch point, one single campaign does not make or break the difference in these strategies. And so ejust need to think a little bit differently inside of be to be. The framework of a b testing, like one thing against another, we should shift. We're going to put out things that we think is high quality work,. and we're going to collect feedback in data on an ongoing basis.
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