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- Life transitions act as catalysts for change, offering fresh starts and enabling new identities.
- Temptation bundling pairs pleasurable activities with tasks to motivate consistent behavior and productivity.
Deep dives
Understanding the Power of Fresh Starts and Identity Shifts
Katy Milkman, a behavioral economics professor, delves into the significance of major life transitions like leaving college or becoming a parent as catalysts for change. Such moments offer a psychological fresh start, allowing individuals to shed old baggage and embrace new identities. Through anecdotal evidence and research, the importance of these shifts in prompting behavioral changes is highlighted.
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