What You Will Learn

Peak

10 snips
May 11, 2023
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ANECDOTE

Bookstore Revelation Changed A Business

  • Chip Conley discovered Maslow's book in a bookstore during a business crisis and read it cover-to-cover on the spot.
  • That moment triggered a company transformation that saved his hotels and reshaped his leadership approach.
INSIGHT

Hierarchy Explains Peak Experiences

  • Maslow's hierarchy frames human motivation as layered needs moving from survival to self-actualization.
  • Peak experiences emerge only after lower physiological, safety, social and esteem needs are met.
ADVICE

Use Three Levels: Survive, Succeed, Transform

  • Group Maslow's five layers into three practical levels for organizations: survive, succeed, transform.
  • Design policies and rewards to sequentially secure survival, build loyalty, then enable transformation.
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