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The Importance of Meeting Expectations
If you think about buying a motorbike then on these three levels, meet expectations. Meet's desires is probably like, you want to kind of look cool. But then like the unrecognized needs, it's probably like the belonging to that group. And that's what they want. Like, if you see where their hands are when they're riding the bars as well, how uncomfortable is that? Like they're copping a lot of discomfort. Don't you reckon? Definitely, definitely. Yeah.