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What You Will Learn
The Unrecognised Needs of Apple
It wouldn't be a business book without throwing a bit of apple in there, which is it is a very pertinent example here. It's actually meeting these unrecognised needs that you've got in you. We recently got these new block out or blackout blinds that are genuinely black. You put the blind down and you literally can't see anything. That's when they're going to go and tell everybody.
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