2min chapter

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What You Will Learn

CHAPTER

The Importance of Meeting Expectations

When we're going out to the next stage is meeting desires. And that's when we create commitment. We're tapping into desires here, creating differentiation. It means the customers are more likely to just come back for more of where they came from. Then finally, it's meeting unrecognised needs. This is top of the pyramid and this is creating evangelists for your product.

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