Peak
What You Will Learn
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The Rainbow in the Jar
Maslow wrote there are moments of ecstasy which cannot be bought. He says you can't trap the rainbow in the jar. The rainbow just happens once it's got its hunger and needs met. Dwight O'Veeve picked up Maslow's book when he was struggling with his hotel business. His company grew in market share by 20%, doubled revenues that launched the most successful hotel ever. They reduced their annualised employee turnover rate to one third of the industry average.
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