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The Importance of Money in Life
The three men are survive, succeed, transform. And they're the essential ingredients really that can be applied to employees, customers and investors. So let's see how these three levels apply to employees. The base at that survive level is money. But above that, you get to the very top, the peak here. It's pretty intangible. It's a lot harder to see than a Christmas party or the bonus in your back pocket but probably the most powerful because it's about transforming yourself.