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What You Will Learn

CHAPTER

Towards a Psychology of Being

He saw a book called Towards a Psychology of Being by Abraham Maslow in the bookstore. He thought I'll just flick through this for a minute and then if I like it I might buy it. Turns out he just hunkered down. Moments turned to minutes, turns to hours and he just polished the book off. It really was touching his soul. Everything Maslow was saying just made so much sense here that hierarchy of needs, self-actualization, peak experiences, all those things. And now the influences of Maslow kind of go everywhere. One example he whips out is Jim Collins, built to last very successful, very famous book.

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