Make Things That Matter

#2 Barry O'Reilly: Unlearning and creating culture change

Nov 5, 2019
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ANECDOTE

Zen Garden Turning Point

  • Barry describes sitting in a Zen rock garden in Kyoto after a brutal first year of entrepreneurship and reflecting on why he couldn't see all 17 stones.
  • That moment catalyzed reframing failure as experimentation and embracing uncertainty as a lifestyle.
ADVICE

Work Backwards From A Two-Year Vision

  • Define success by working backwards from a clear two-year vision into one-year, six-month, and three-month outcomes.
  • Use those outcomes to design small, testable experiments and measure progress quickly.
ADVICE

Start Small, Scale Tests Quickly

  • Treat uncertainty as a lifestyle by thinking big and starting with tiny experiments to validate your appetite.
  • Run quick, progressively larger tests (3 days → 1 week → 1 month → 6 months) to build confidence without overcommitting.
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