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#2 Barry O'Reilly: Unlearning and creating culture change

Make Things That Matter

CHAPTER

How to Start a Culture Transformation

"Culture transformation is big, amorphous, it's everything and it's nothing," says David Frum. "Start small going there because obviously you can't change everything at once." If someone wants to weave these ideas into their daily work life, start with the people in your company who are already doing this kind of thing.

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