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#2 Barry O'Reilly: Unlearning and creating culture change

Make Things That Matter

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How to Encourage Customers to Test More

If you were trying to get a team to increase the amount of customer tests they done to like every month from, you know, once every three months, right? So by two, 300%. What would be some of the behaviors you think could make people do that? I'm gonna out myself here. One thing I could change is to catch them doing things right. And it actually like encourage them as simple as that sounds, right? But I'm like, Oh man, like I just got so frustrated that I just was like, Oh, and I stopped paying attention to all I always started seeing was what they're doing wrong  and not see any of the things that they're

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