FINITE: B2B Marketing Podcast for Tech, Software & SaaS #54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
May 17, 2021
AI Snips
Chapters
Transcript
Episode notes
Prioritize Brand Building
- Focus on building a strong brand narrative in B2B marketing.
- Prioritize strategic marketing and a clear story over just tactical know-how.
Brand Building Success Stories
- AppsFlyer succeeded by building a brand as an unbiased source of truth for mobile marketers.
- Altair, a hardware company, was acquired by Sony after building a brand around a connected world.
Podcast as a Brand Play
- Podcasts are a brand play, not primarily for lead generation.
- They build thought leadership, connect emotionally with listeners, and enhance credibility.