#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Thought Leadership in Podcasting
I think in B2B we sometimes get a bit too distracted by just focusing on the person that sits at the very top of the decision making. There's all these people around him or her that need just as much focus if not arguably more than getting to the right decision maker. I do believe that a podcast can play a part of that but the tough thing is it's hard to to measure that so you sort of just have to believe that you're getting to theright people.
Play episode from 12:13
Transcript
