#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Build a Brand for a B2B Tech Company
A lot of our listeners will be thinking or potentially already running but thinking about maybe running a podcast. How do you see a podcast kind of building a brand for a B2B tech company? I think that it helps you connect, as I said, it's people to people. Most B2B podcasts are not going to or should not be launched for lead gen,. It's more of a brand play.
Play episode from 08:30
Transcript
