#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Emotion of Hearing Someone's Voice
The problem today with 99% of B2B podcasts is they're under utilized. Most marketers are not thinking holistically about how can this asset be leveraged throughout all my digital touch points. So that means don't be afraid to, as you said, record video, turn it into short form clips and make little banners and social media posts. Audioverse has products that help. We have an embeddable player so you can have a highlights reel.
Play episode from 10:21
Transcript
