#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Brand Led Marketing in B2B
The opportunity to tap into that emotion is bigger than ever in B2C, says Yossi Ben-Ghiat. "It's so easy to get lost and almost all CEOs get lost," he adds. The biggest success stories of brands who have become unicorn are because they build something that appeals to people starting with a Y, writes Ben-Gliat.
Play episode from 05:41
Transcript
