#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Future of B2B Podcasts
I'm seeing a lot of pickup from narrative structured podcasts so there'll be more storytelling which people really like. As a marketer what's your biggest challenge right now I'm hiring for several positions and as startups at all stages raise money they open up lots and lots of positions. LinkedIn is underutilized for thought leadership and there's still a lot more that B2B marketers can do on LinkedIn. We just launched last week a product for mobile apps where we're enabling apps that don't have audio to enjoy an audio content stream and monetize.
Play episode from 29:29
Transcript
