#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Measure Return on Investment on a Podcast
A podcast is an incredible way of just opening doors and connecting with people. You can easily generate you know one for some B2B companies one deal will justify the entire podcast. I want people to not just look at the numbers but take a step back and think about what it's doing for the brandYeah that's a really good point I think definitely from my angle as well particularly in the more kind of enterprisey space if you have a product or solution behind the podcast.
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Transcript
