#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Build a Case for Podcasting as a Brand Marketer
I think it really is just like a compounding exponential curve when you keep just keep doing it and I think it can be obviously a bit disheartening when you have like 20 listeners in your first episode and 40 on your next one. As things build up and as you say if you think really carefully about how you break down episodes and really kind of push them in all different directions they start sharing it themselves. It just kind of it really is like a snowball effect of it just growing and growing and growing but it takes time, that's the biggest challenge for any brand marketer.
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