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B2B Marketing with Dave Gerhardt
#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)
Jan 8, 2024
54:51
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Quick takeaways
- Fiction storytelling and the inclusion of A-list celebrities can greatly enhance the impact and reach of B2B podcasts, leading to increased ROI and audience engagement.
- Leveraging popular genres like true crime and mystery in B2B podcasts can attract a wide audience, generate conversations, and expand brand exposure, ultimately driving business opportunities.
Deep dives
Creating Engaging Fiction Podcasts for B2B Companies
Caspian Studios, led by CEO Ian Faisal, is pushing into the world of fiction podcasts for B2B companies. By combining the popularity of true crime, mysteries, and comedy genres, Caspian Studios is creating engaging and entertaining storytelling content for B2B marketers. The company partners with companies like Jim Pass to underwrite the costs of these projects and integrate them into their marketing strategies. The success of their podcast series "Murder in HR" showcases how B2B companies can leverage the power of storytelling and entertainment to connect with their audience and drive pipeline acceleration.
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