Ian Faison

Ian Faison, the CEO and Founder of Caspian Studios, dives into the shifting landscape of content marketing. He discusses the move away from outdated strategies towards an Owned Media Portfolio, emphasizing co-creation and diverse formats. Faison shares insights on crafting engaging podcasts and ambitious storytelling projects, or 'moonshots'. He also explores the importance of serialized content in B2B marketing and how to measure ROI effectively, plus how startups can leverage these innovative strategies for greater audience engagement.

Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of VETCON. Ian joins Dave to talk about podcasting for B2B. Can it work? How do you think about ROI?Ian also shares some of the behind the scenes from a recent show they created called Murder in HR - a narrative fiction podcast they created for the B2B SaaS brand Gympass - which reached #1 on the fictions charts in Apple podcasts and has over 1M listeners to date. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That’s where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Ian Faison, an expert in the intersection of fiction and B2B marketing, delves into how storytelling can revolutionize marketing strategies. He discusses the concept of edutainment, emphasizing the need for engaging fictional content that resonates with audiences. Faison cites a successful murder mystery podcast as a prime example of captivating storytelling. He also highlights the importance of treating content as a product tailored to audience needs, advocating for a blend of entertaining series and targeted messaging. Humor and personalized content are key themes in modern B2B marketing.