276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.

Sep 4, 2024

Ian Faison, an expert in the intersection of fiction and B2B marketing, delves into how storytelling can revolutionize marketing strategies. He discusses the concept of edutainment, emphasizing the need for engaging fictional content that resonates with audiences. Faison cites a successful murder mystery podcast as a prime example of captivating storytelling. He also highlights the importance of treating content as a product tailored to audience needs, advocating for a blend of entertaining series and targeted messaging. Humor and personalized content are key themes in modern B2B marketing.

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Intro

00:00 • 2min

Innovative Storytelling in B2B Marketing

01:41 • 20min

The Art of Storytelling in B2B Marketing

22:08 • 4min

Content as a Product: Engaging Audiences

26:16 • 5min

Harnessing Humor in B2B Marketing: The ClickUp Example

31:35 • 2min

Targeted Content for B2B Personas

33:50 • 6min