
276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.
The Marketing Millennials
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The Art of Storytelling in B2B Marketing
This chapter explores the critical role of storytelling in B2B marketing, underscoring the need for engaging narratives that connect with specific audiences. It also showcases an example of a successful podcast that sparked meaningful discussions, illustrating the effectiveness of word-of-mouth marketing.
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