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20min chapter
276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.
The Marketing Millennials
Innovative Storytelling in B2B Marketing
This chapter explores the transformative potential of incorporating fiction into B2B marketing strategies, showcasing the success of a murder mystery podcast titled 'Murder in HR.' It emphasizes the importance of creating captivating, high-quality content that resonates with audiences, utilizing storytelling to address real-world issues in engaging ways. Additionally, the chapter introduces a framework for original content creation and highlights strategies to build trust and recognition in the marketing landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode