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276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.

The Marketing Millennials

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Innovative Storytelling in B2B Marketing

This chapter explores the transformative potential of incorporating fiction into B2B marketing strategies, showcasing the success of a murder mystery podcast titled 'Murder in HR.' It emphasizes the importance of creating captivating, high-quality content that resonates with audiences, utilizing storytelling to address real-world issues in engaging ways. Additionally, the chapter introduces a framework for original content creation and highlights strategies to build trust and recognition in the marketing landscape.

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