Content as a Product: Engaging Audiences

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This chapter discusses the significance of treating content as a product tailored to audience needs, emphasizing innovation and audience-centric creation. It highlights the effectiveness of meaningful content in B2B marketing and draws parallels with successful B2C strategies, advocating for a blend of entertaining series and targeted messaging to enhance engagement.

Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B.

Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment.

And today’s guest Ian Faison has a few HOT TAKES around taking big swings, cutting through the noise, and the role that fiction could play in B2B Marketing in the upcoming years…

So let’s hear him out.

02:24 The Concept of Edutainment in Marketing

05:03 Creating Engaging Fictional Content

11:57 B2B Marketing Done Right

17:04 The Importance of Serialized Content

33:20 Final Thoughts and Takeaways

Follow Ian:

LinkedIn: https://www.linkedin.com/in/ianfaison/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing