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276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.
The Marketing Millennials
Content as a Product: Engaging Audiences
This chapter discusses the significance of treating content as a product tailored to audience needs, emphasizing innovation and audience-centric creation. It highlights the effectiveness of meaningful content in B2B marketing and draws parallels with successful B2C strategies, advocating for a blend of entertaining series and targeted messaging to enhance engagement.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode