
276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.
The Marketing Millennials
00:00
Targeted Content for B2B Personas
This chapter highlights the necessity of creating personalized content aimed at specific roles in B2B marketing, rather than a generalized approach. It encourages innovative strategies, such as storytelling and niche-driven series, to effectively engage distinct personas and adapt to the evolving landscape of content creation.
Transcript
Play full episode