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6min chapter
276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.
The Marketing Millennials
Targeted Content for B2B Personas
This chapter highlights the necessity of creating personalized content aimed at specific roles in B2B marketing, rather than a generalized approach. It encourages innovative strategies, such as storytelling and niche-driven series, to effectively engage distinct personas and adapt to the evolving landscape of content creation.
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