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276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.

The Marketing Millennials

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Targeted Content for B2B Personas

This chapter highlights the necessity of creating personalized content aimed at specific roles in B2B marketing, rather than a generalized approach. It encourages innovative strategies, such as storytelling and niche-driven series, to effectively engage distinct personas and adapt to the evolving landscape of content creation.

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