3min chapter

B2B Marketing with Dave Gerhardt cover image

#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

B2B Marketing with Dave Gerhardt

CHAPTER

Preparation Process, Rapport Building, and PR Trust in Podcasting

The hosts delve into the process of preparing podcast guests and PR teams, discussing the challenges of building rapport and different approaches to prepping for interviews. They emphasize the importance of host coaching, having questions ready, and establishing PR trust.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode