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#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Preparation Process, Rapport Building, and PR Trust in Podcasting

The hosts delve into the process of preparing podcast guests and PR teams, discussing the challenges of building rapport and different approaches to prepping for interviews. They emphasize the importance of host coaching, having questions ready, and establishing PR trust.

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