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#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Power of Murder Mystery Content and the Importance of Storytelling in B2B Marketing

Exploring the popularity and effectiveness of producing murder mystery content, tapping into our natural curiosity and desire to solve puzzles. Discussing the enthusiastic audience and the potential of exploring other mystery genres, like cyber security, and the importance of storytelling in B2B marketing.

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