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#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Importance of Host Coaching and Asking the Right Questions

This chapter discusses the significance of host coaching for podcast interviews, highlighting common mistakes made by amateur interviewers and the value of storytelling. It emphasizes the need for hosts to ask for examples, drive the conversation, and extract insightful content through follow-up questions.

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