21min chapter

B2B Marketing with Dave Gerhardt cover image

#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

B2B Marketing with Dave Gerhardt

CHAPTER

Podcasting as a Tool for Generating Leads and Driving Revenue

In this chapter, the speakers discuss the value of podcasts in reaching potential customers long before they are ready to buy. They highlight the anonymity and convenience that podcasts offer, allowing listeners to consume content on the go without feeling bombarded by sales reps. They emphasize that podcasts can be a powerful tool for generating leads and driving revenue.

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