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#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Measuring ROI and Creating Connections

This chapter discusses measuring ROI for podcasts and creating connections through podcasts, using examples and case studies. It explores the effectiveness of podcast sponsorship and product placement and emphasizes the importance of catering to specific audiences.

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