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#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Engaging with Listeners and Using Fiction Storytelling in Podcasts

The speakers discuss the value of listener engagement in determining podcast content and the use of fiction storytelling and celebrities in podcasts. They also discuss the process of finding partners and using product placement in podcast projects.

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