Winning With Shopify

GA4 - It's here, it's big and you better be ready for it!

Jul 3, 2023

45:30

AI Chapters

Episode notes

Introduction

2min

GA For: The Only Google Analytics Tracking Platform

3min

GA4 and Shopify: A Comparison

3min

How to Attribute Revenue to Your Marketing Channels

5min

The Problem With Google's Data-Driven Attribution Models

5min

How to Set Up GA4 on Shopify With Google Tag Manager

5min

The Differences Between Universal Analytics and GA4

2min

How to Use GA4 to Improve Your Multi Channel Attribution

6min

How to Segment Your Google Free Shopping

1min

10.

The Dangers of Using UTM Codes

5min

11.

How to Setup GA4 for Shopify

6min

12.

How to Use GA4 to Build Better Audiences

2min

We're sorry it's late!

There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4.

So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents!

We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

0:00 Introduction
1:48 GA4 & the changes to expect
4:25 What’s bad about GA4
7:49 How customer attribution works
16:50 How to set up GA4 on Shopify
20:48 Reporting in GA4
23:47 Comparing data in GA4
29:50 Looker Studio reporting
31:00 UTM tracking codes
36:41 What’s good about GA4
45:55 The new opportunity from GA4

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