GA4 - It's here, it's big and you better be ready for it!
Winning With Shopify
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The Dangers of Using UTM Codes
Google is rolling out a free analytics tool, which is GA4. But some of our clients won't know how that's tracking. The weirdest thing as well is that GA four then doesn't match up to merchant center. And they don't match up. So those are the end of my frustrations. There is light at the end of the tunnel. Overall, it is working. You can see total revenue. If you know it's 20% out, you know what's going on.
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