GA4 - It's here, it's big and you better be ready for it!
Winning With Shopify
The Differences Between Universal Analytics and GA4
In universal, we used to live and breathe what's called a multi-channel attribution. Beautifully color coded, super simple to get on the report and click go. The GA4 one is not the coded. So actually when you look at it visually with your eyes, you have to really study the thing because PPC is now split into cross network. If his dashboard can't lie, it's just running. Although it can lie for all the reasons I've said already about setting it up incorrectly or the actual attribution models or telling you things that aren't quite true. Oh they are true, but they then are misinforming the decisions that you're making.
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