Winning With Shopify

What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time!In this exciting episode, Tina shares:✨ How she started her business with just a scrunchie 📈 The strategies that helped XXL Scrunchie grow into a favourite brand📹 Why YouTube is her secret weapon for brand growth - and how you can use it too💌 Engaging your audience through email (spoiler: it’s way more fun than you think!)🚀 How to plan ahead for successful product launches📬 Is email still the future of business marketing?⭐ How to actually leverage product reviews to boost your brand🔮 A sneak peek at what’s next for the future of XXL ScrunchieWhether you're an ecommerce newbie or looking to take your brand to the next level, this episode is packed with creative insights, real talk, and enough motivation to tie your hair back and get to work!https://xxlandco.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!If you use Shopify and Canva, this app will save you time! seguno.com/canva  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Key Takeaways:0:00 Introduction1:45 How To Start A Business With Just A Scrunchy10:53 How XXL Scrunchie Grew In A Busy Market16:37 How To Grow Your Businesses Youtube Channel20:25 How to Engage with Your Customers in Email22:32 How To Plan Ahead for Product Launches26:22 Is Email the Channel for the Future of Business?28:14 How Do You Leverage Product Reviews?33:43 The Future of XXL ScrunchieSupport the show

This week we talk all things global product sourcing! Nick is joined by Anthony, the Founder of Cavela, a sourcing partner helping modern eCommerce brands navigate today’s supply chain challenges. We break down the biggest issues facing Shopify brands, including rising tariffs, inconsistent supplier quality, and the hidden costs of poor diversification. You’ll learn actionable strategies for matching product quality across different suppliers, diversifying your supply chain, and avoiding costly sourcing mistakes. Whether you're scaling your brand or just getting started, this episode offers relevant timely insights that could save your business thousands!To get 50% off your sample order & fast-track the waiting list, use code WINNING and the link below: https://www.cavela.com/signup?affiliate=WINNINGSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!If you use Shopify and Canva, this app will save you time! seguno.com/canva  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Key Takeaways:0:00 Introduction2:27 Who Is Cavela?4:52 The Biggest Challenges With Sourcing Stock Today7:59 How To Diversify Your Supply Chain11:23 How To Match Quality Across Suppliers18:18 What Should US Brands Do About Tariffs?26:14 Mistakes Shopify Brands Should Be Avoiding32:48 Cavela's Sourcing ProcessSupport the show

This week, we're mixing things up!Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months.Chapters:0:00 Introduction0:52 Simple Tweaks To 2X Your Shopify Sales Fast!7:48 Increase Your Revenue 108%14:13 Influencer Gifting - The Low Cost Strategy20:54 Blueprint to Ecom Growth in 202523:10 Gaining 500,000 Followers Without Ads!We hope you enjoy!Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  If you use Shopify and Canva, this app will save you time! seguno.com/canvaSupport the show

Discover effective strategies to boost your online conversion rates! Learn five powerful tips that can transform website performance instantly. From optimizing navigation to enhancing product descriptions, practical advice is presented. The discussion highlights the importance of engaging user FAQs and features a free website audit service. Get inspired by a challenge designed to elevate your conversion rate strategies. Plus, explore inventory management solutions to streamline business processes and improve profitability.

In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now.Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too!Connect with Janis here: https://www.linkedin.com/in/janisthomasKey Takeaways:0:00 About Janis Thomas3:06 How E-commerce Has Changed In the Past 2 Years7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods11:18 How to Build a Lead Generation Campaign13:41 Where's AI Working & Not Working for Your Business?17:09 How Much of Your Business Is Adapting To the Future25:14 The Challenges In Business Right Now29:45 How To Talk To Your Customers37:33 How To Win With Youtube MarketingSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our awesome sponsors!If you use Shopify and Canva, this app will save you time! seguno.com/canvaJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Support the show

Ready to learn how to rank second on Google?We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025! We’ll uncover:4:16 Creating A Brand That Cares8:50 How To Rank Second On Google13:33 The Winning SEO Formula for Things Outside The Obvious21:28 How To Optimise SEO Content29:32 Creating A Legitimate Brand33:51 What To Focus On Next For SEO36:51 How To Use AI for SEO Moving ForwardIf you’re looking for practical, no-BS SEO strategies that are working right now, this episode is for you! 🎧Check out Bare Kind here: https://barekind.co.ukSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Support the show

In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up.We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her expert insights on managing returns effectively to keep customers happy while protecting your bottom line.Key takeaways:0:00 Introduction1:15 Isabel on starting Akalia4:27 How Isabel bootstrapped Akalia7:28 The key principles to standing out in the fashion industry12:37 Designing products that sell17:15 How to create a profitable business19:27 The changing landscape of Social Media23:06 How to build an Affiliate Marketing strategy & team25:19 Building an engaged community28:21 How to manage returnsAkalia: https://www.akaliaofficial.comSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors!If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

Want to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover:2:19 Six things to double your revenue overnight with Shopify5:10 How to improve your Product Pages on Google Shopping12:38 The secret to doubling your product prices without losing revenue16:11 How to actually WIN with pre-order19:50 The #1 payment tip we recommend to every Shopify store owner23:23 A Bonus Tip that could be a game-changer for your businessIf you’re ready to take your Shopify store to the next level, this episode is a must-listen! 🎧🔥Want to work with Nick? Get in touch here: https://spec.digital/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wwsSupport the show

This week Nick shares actionable insights to help you optimise your website for SEO and CRO.In this episode, we explore:2:27 Key considerations when optimising SEO and CRO4:21 The importance of seamless communication across teams7:06 How to drive and analyse A/B tests for better decision-making11:16 How to integrate Blog Content with SEO15:58 How to manage Inventory on Shopify16:44 Choosing the right site navigation to improve conversions19:46 The CRO secrets behind high-performing product collections23:24 A/B Tests for Page Speed and App Quality26:59 Tips To Improve Your Conversion RateWhether you’re an eCommerce entrepreneur, a digital marketer, or a UX enthusiast, join us as we uncover real case studies and behind-the-scenes strategies to help you scale your Shopify store🚀Reach out to Spec here: https://spec.digital/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome partners!If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Support the show

In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message.Tune in for an inspiring conversation filled with actionable insights on growing a business the right way! 🧦🦬The Buffalo Wool Co: https://thebuffalowoolco.comSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction1:24 About Ron Miskin & The Buffalo Wool Co6:33 Prioritising Healthy Processes For A healthy Business9:06 Doubling Sales During Covid14:32 Evolving The Product Range16:45 The Importance Of Customer Reviews22:34 The Best Marketing Campaign You Can Have29:58 How To Find The Right Brand Ambassadors35:42 What’s Next For The Buffalo Wool CoCheck out our awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/  Support the show