Winning With Shopify

Welcome to the second episode of Tuesday Tea Break Talks - your new weekly dose of motivation, Shopify news, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!This week we share Shopify updates, news from our partners, 6 learnings from our PPC & SEO teams!These episodes are designed to bring even more value to the podcast and support your continued growth.Drop your biggest takeaway in the comments and how you take your tea – we’d love to hear it!Support the show

This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team! Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI.Inside the episode:0:00 What to expect in this episode3:45 Is Google Shopping the best channel for sales?8:11 Are you maximising your customer reviews?11:02 How to improve your CPA targeting17:27 The truth about PPC in PMAX vs Google AdWords21:25 Game-changing tips to increase your average order value23:45 The real way to make paid ads profitable24:57 Why adding Price Assets can skyrocket your conversions28:01 The smart 80/20 split every brand should use29:32 How to Double the Price of Your Products & Make More ProfitIf you're a DTC brand owner, marketer, or ecommerce enthusiast, this episode will leave you inspired and ready to make every ad dollar count.Tune in now and turn your ad spend into a revenue machine!Need help with your paid ads? Reach out to Nick here - https://www.linkedin.com/in/ntrueman/Check out our awesome sponsors!Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

Welcome to the very first episode of Tuesday Talks - your new weekly dose of motivation, Shopify news and updates, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!These episodes are designed to bring even more value to the podcast and support your continued growth.Drop your biggest takeaway in the comments – we’d love to hear it!Support the show

In this deliciously insightful episode, we sit down with Parul from Dandelion Chocolate, who shares how they are blending heart, strategy, and cocoa to stand out in the busy chocolate market.We dive into their journey of transitioning from a charming in-store experience to learning how to build a dynamic online presence when COVID hit. Nick also finds out where the biggest opportunities are right now for Shopify stores, and Parul shares smart strategies for approaching corporate and business partnerships to grow your store.Check Out Dandelion Chocolate here: https://www.dandelionchocolate.com/Check out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Key Takeaways:0:00 Introduction2:11 Meet Parul from Dandelion Chocolate6:32 How Dandelion Chocolate Is Standing Out In A Busy Market12:05 Using Email To Educate & Convert Customers16:01 Transitioning From Store to Online Presence20:51 What Makes a Lean Team?26:10 Reframing Customer Service To Grow Your Business28:14 Where The Biggest Opportunities Are Right Now30:50 How To Approach Corporate & Business Partnerships36:44 How To Get In Touch With Dandelion ChocolateSupport the show

This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers.From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents. Can AI really be personal? Can it sell? Should we trust it with sensitive info? Tune in to find out! For companies with over 5,000 emails per month, if you sign up for a Premium plan, you'll get 3 months for free and a $5,000 discount using code WWS! Learn more here: https://www.tidio.com/wwsCheck out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectKey Takeaways:0:00 Today on the podcast4:45 How AI is transforming customer service10:33 Is AI Replacing Human Agents?14:02 The Role of Personal Marketing in Sales16:21 How Customer Service Can Drive Marketing Strategies24:55 How Are Customer Expectations Changing With AI?27:16 What should companies be aware of when using AI in their email?29:56 How To Make Sure AI Bots Don't Share Confidential Information34:45 AI vs the Real World36:44 Where AI will be in 5 years41:22 How To Get Your Website to Work With AISupport the show

Are you a Shopify store owner feeling overwhelmed by sales tax rules?In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face.We'll dive into:✅ Whether Shopify calculates your tax return — and what it doesn't do✅ Why marketplaces like Amazon and Etsy change the tax game✅ How to stay compliant as you scale your business across state lines✅ The overlooked problem of managing your Shopify tax bill✅ And how the complex patchwork of U.S. sales tax laws can trip up even seasoned sellersWhether you're just launching your first store or expanding to new markets, this episode is packed with actionable insights to help you stay compliant and stress-free.Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Check out our awesome sponsors!If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Key Takeaways:0:00 Introduction1:52 About Taxcloud3:48 What's the first thing Shopify Store owners should know about Sales Tax7:41 Do You Need to Calculate Your Tax Return on Shopify?15:32 Sales Tax on e-books and other virtual goods19:48 Marketplaces and taxation26:38 The Problems with Scaling a Business28:16 The US sales tax problems35:09 How to manage your tax bill on ShopifySupport the show

In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today! Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better understand their audience, and prepare for the future of AI in e-commerce.Check out Zik Analytics here and use code ‘WinningWithShopify’ to get 70% off monthly plans and 50% off annual plans! https://www.zikanalytics.com/r/wws Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGIf you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Key Takeaways:0:00 Introduction & About Nahar1:32 How Zik Analytics Integrates with E-Commerce5:18 What To Do With Data driven product research6:51 The Importance of USPs in e-commerce10:37 How to Use AI in your business14:24 Drop Shipping and Brand Experience18:08 Ways Dropshippers Can Understand Their Audience26:04 The Future of AI for DropshippingSupport the show

In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world. We cover:- Why Rebel Cheese's Shark Tank moment was just the beginning.- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre.- Lessons learned from early technical decisions, including those sneaky shipping costs.- His approach to app selection (hint: not everything in the Shopify App Store is gold)!- How AI is reshaping daily operations, and what tools he's excited about right now.Whether you’re a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn’t come from cows, this episode is full of insights you won’t want to miss 🧀💻Connect with Paul here: https://www.linkedin.com/in/paularellanesCheck out Rebel Cheese here: https://rebelcheese.comCheck out our awesome sponsors!Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winningTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusiveSupport the show

This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score!If you’re rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don’t want to miss.If you want to find out how visible your emails are, check out Seguno's visibility quiz here! https://www.seguno.com/check-inbox-placement Burton Goods here: https://burtongoods.com/ Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/Key Takeaways:0:00 Introduction4:13 About Brian & Seguno5:56 Migration from Magento into Shopify9:07 Why Brian Started again13:43 How To Introduce a New Brand to Potential Customers on Email18:44 What Truly Makes A Brand Authentic?21:07 Why Email Deliverability Matters27:08 The Importance of a Postmaster Score30:25 Finding What Works For You35:08 Listening To What Customers Want39:01 Burton Goods Content Strategy43:04 How To Reach Out To SegunoSupport the show

This week we are joined by our brand new sponsors, Yoast!Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines. Plus, with AI rapidly transforming how people discover and shop for products, we discuss how these shifts are reshaping search behaviour with the use of LLMs - And what that means for your SEO strategy moving forward!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15!https://yoast.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect  Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Key Takeaways:0:00 Introduction1:36 About Carolyn at Yoast3:29 About Alex at Yoast5:39 The essential SEO tips for your e-commerce store11:12 Product Schema14:27 Topical Keywords: Green vs Olive17:07 The Do's and Dont’s of category pages20:08 Is AI Affecting Site Search?23:22 How Yoast is helping Shopify Product Schemas29:50 How to Leverage AI in your SEO34:15 How LLMs are changing Google Search41:06 Using Customer Service to inform Content MarketingSupport the show