Winning With Shopify

In today’s fast-paced world, building a real connection with your customers is more important than ever! In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops. We also discuss blending eCommerce with brick-and-mortar success, and even drawing inspiration from the physical world to enhance your online brand. Plus, we’ll break down how to get that crucial second order, the art of effective customer outreach, and why diversifying your sales process is the key to long-term success.Check out Bobo Design Studio here: https://bobodesignstudio.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Bobo Design Studio5:19 How to Build a One-To-One Relationship with Your Customer11:29 Marketing & Selling Funnels13:35 Talking To Your Customers & Creating A Real Time Feedback Loop17:32 The Process Of Mixing Ecommerce and Bricks & Mortar23:43 Gaining Inspiration From The Physical World28:19 How To Get That 2nd Order34:45 How To Reach Out To Your Customers Effectively40:30 Diversifying Your Sales ProcessCheck out our awesome partners!If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampBook your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Support the show

This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer!This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024. Nick & Chase then tackle the major challenges facing e-commerce in 2025 and share tips on how to boost productivity and work smarter. We’ll also uncover the honest truth about embracing change this year and thriving in a rapidly shifting landscape. If you’re ready for no-fluff advice to level up in 2025, this episode is for you! 🎙️✨Honest Ecommerce: https://honestecommerce.co/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Chase3:28 Black Friday & Cyber Monday Review11:51 The Big Challenges for Ecommerce in 202516:18 How To Become More Productive21:34 How To Decide How Much To Spend On Designing Your Website29:45 The Difference Of Branding & Web Design36:34 The Honest Truth To Change in 2025Check out our awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/  Support the show

Laurence Turner, an Economics expert at Bloomberg, shares his insights on the retail landscape as we look toward 2025. He contrasts the US and UK markets, analyzing how economic shifts influence global supply chains and tariffs. The discussion dives into the evolving consumer behavior and identifies strategic opportunities for retailers. Laurence elaborates on innovative pricing strategies amid inflationary pressures and emphasizes the need for leveraging data to stay competitive. Tune in for crucial takeaways that can help businesses thrive!

For our first episode of the year, we’re excited to welcome David Lindahl, Founder of  Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business!Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer feedback to drive growth. They’ll also uncover unexpected marketing tactics, share tips for building a loyal community, and help you master product forecasting. Plus, find out what your customers truly care about! Tune in for actionable insights to take your Shopify store to the next level and set yourself up for success in 2025!Check out Rainier Watch here: https://rainierwatch.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About David5:33 How To Enjoy Running Your Shopify Store8:40 Using Chat GPT To Streamline Your Business11:30 What To Focus On In 202518:30 How Customer Feedback Can Skyrocket Your Business21:00 How To Manage Email Campaigns with Shopify21:40 Creating A Community To Power Your Brand28:00 How To Manage Product Forecasting As A Small Business33:30 Surprising Marketing Strategies!36:19 What Does The Customer Actually Care About?42:50 Thank you tuning in!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special!A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025!Wishing you a Merry Christmas, and we can’t wait to see you in 2025!Key takeaways:0:00 A BIG Thank You6:02 How To Effectively Use Discounting7:45 Win Back Customers In January10:14 How To Achieve Steady Growth With Content Creators15:45 What Is The Best Social Channel Right Now?17:08 How To Make Viral Content20:25 Most Memorable Thing You’ve Seen From A Customer!22:15 Creating Luck: When Preparation Meets Opportunity24:08 What To Do If You Run Out Of Stock During Peak26:03 How To Nurture A Customer’s Email List30:11 What To Expect When Working With Nano, Micro & Macro Influencers32:10 THE BLOOPER REEL!Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our other awesome partners!Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Support the show

Discover the stark contrast in Black Friday shopping behaviors between the US and UK. While the US experienced a sales surge, the UK saw a decline. Explore how AI is transforming customer experiences and enhancing e-commerce strategies. Learn vital insights from Shopify’s sales data, emphasizing the importance of customer segmentation and communication. Plus, find out practical inventory management tactics and marketing strategies to boost future sales events.

This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight.James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale.James also shares his insights on how to scale from £8 million to £20 million sustainably! Check out Rapanui here: https://rapanuiclothing.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Rapanui11:29 Making Sustainability Efforts Known16:19 How Do You Make Profit While Being Sustainable?20:42 How to Manage Inventory on Shopify28:00 Creating CRO Tests35:33 How to Manage Returns on Your Business41:48 How To Make Your Email Marketing BetterCheck out our other awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyBook your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/Support the show

Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?! In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer.Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands can maximize its impact. We discuss how to select the right influencers, set clear campaign goals, and measure success. You’ll also learn best practices for reaching out to influencers with a compelling pitch, managing expectations around content creation, and avoiding common mistakes to improve campaign outcomes!Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wwsSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction & About Brett4:04 What is Influencer Gifting?8:55 Rates & Gifting to Influencers14:24 How to Choose the Right Influencers for your Marketing16:50 What Small Businesses Need to Know21:35 How to Get Influencers to Work With You25:40 Expectations Of Working With Influencers32:00 Your Brand Is Not Your Own40:06 The Top 3 Mistakes Brands Make When Working With Influencers44:05 How To Reach Out To BrettCheck out our other awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy.Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team!Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business.Check out Floof’s awesome site here! https://floofcc.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 About Hannah & Floof Cotton Candy4:34 The Journey Of Floof & Developing The Products9:17 The Power Of Organic Marketing13:27 How to Manage Full Time Staff17:30 Bringing The Brand To Customers24:59 How To Manage A Small Business29:40 Working Directly With Shopify37:11 The Direction Of Floof Cotton Candy40:30 How to Manage Inventory on ShopifyCheck out our other awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals.Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers! Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she been able to grow her passion into her profession.Check out Bellis Botanicals here! https://bellisbotanicals.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction3:13 About Brianca & Bellis Botanicals5:09 How To Turn Craft Into Commerce10:52 How To Tell Your Story Through Socials16:16 How To Increase The Value of a Product20:26 The Bellis Botanicals Social Media Journey23:36 What Makes a Video Go Viral?28:42 TikTok vs Instagram: Which is better?32:05 How to Balance Your Time With Your Business36:46 Putting Customers First43:00 Where Bellis Botanicals Is Going48:00 How to Connect with Influencers with ShopifyCheck out our other awesome partners!Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show