This week is your ultimate guide to scaling your food business online!We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today. Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage stock, and ensure food safety compliance. We'll also dive into effective marketing techniques, including social media promotions, SEO tips, and email campaigns, tailored specifically for food businesses.Tune in and take your food business to new heights! PhamilyEats: https://phamilyeats.ca/Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Check out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKey takeaways:0:00 How to Manage Inventory on Shopify3:57 Peter on his Online Food Business9:21 The Importance of Talking to Customers14:39 How Do You Bring Your Brand To Life?19:25 How to Sell a Food Product on Shopify26:30 The Psychology of Not Being Bored31:12 The Best Ways To Use Social Media For Your Business36:09 Leading With a Great Product42:44 How to get to know Influencers with ShopifySupport the show

In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify.Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024!Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods. We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging. Tune in and transform your email marketing with Shopify email automation!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction & About Brian4:36 What Is AI Good & Bad At Right Now?8:00 The Amazing Things You Can Do With Email Automation15:04 How To Segment Your Customers With Machine Learning21:25 Bulk Sending: Avoiding The Junk Folder27:15 How To Nurture A Customer's Email List30:25 5 Must-Have Reports for Shopify Customers36:24 How to Use Gmail's Throttling for Business Email40:39 How to Plan for Black Friday & Cyber Monday44:11 Shopify: What to Focus On This Year48:29 How to Reach Out to SegunoCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show

Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience. Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024!Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerSign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction & About Brett6:42 How to Win with Micro and nano-influencers10:10 What Is A Good & Bad Influencer Engagement Rate?16:32 Shopify Influencers: Long-Term Collaborations23:46 Do You Need a Micro-Influencer?30:05 Shopify Influencers: More Creative Control Than Brand Accounts37:43 How To Find Influencers41:46 How to Integrate Influencers into your Business48:00 How to use AfluencerCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show

Nick, a Shopify dropshipping expert, shares invaluable insights for 2024. He reveals three key steps to ensure success, emphasizing the importance of selecting winning products and building a reliable supply chain. Nick also discusses how to optimize your store for maximum conversions. With practical tips for beginners and seasoned sellers alike, he highlights strategies like testing products thoroughly and managing supplier relationships effectively. This conversation is essential for anyone looking to thrive in the competitive dropshipping landscape!

In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner. Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales. Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline your inventory processes and maximise profits. Tune in and equip your Shopify store for success with top-notch inventory management techniques!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Reach out to the Spec team here: https://spec.digital/expertise/seo-services/Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction4:45 How to Plan Your Shopify Store for the Holiday Season?11:36 The Phycology of Shopify Inventory Management18:07 The symbiotic relationship of SEO and merchandising22:45 Ideas During Low Inventory Periods27:07 How To Do Shopify Loyalty Without Discounting34:46 E-commerce Startups: How to grow a business39:04 What Does ‘Good’ Look Like?42:31 OutroCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show

With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now! In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your brand. Plus, we’ll reveal how multi-site reward sites can amplify your reach and engagement!Reach out to the Spec team here: https://spec.digital/expertise/seo-services/Sign up to the Growth Hub here: https://community.winningwithshopify.com/Key takeaways:0:00 Introduction3:29 Why do customers buy your products?9:26 How can we use customer data?19:48 The truth about increasing sales24:46 How to increase average order value on Shopify30:01 AI product recommendations38:20 Leveraging Influencer marketing43:03 Multi-site reward sitesWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals.In this episode, we delve into key topics, including:- How Lucy Started & Grew Bare Kind.- Learn practical tips and strategies for running a sustainable and environmentally friendly business.- Understand the importance of Unique Selling Propositions and how they influence customer buying decisions.- Get an inside look at the processes and efforts that go into creating and maintaining a strong brand identity.- Explore the methods Bare Kind used to identify and connect with their ideal customers.- Gain insights into effective negotiation techniques that can help your business thrive.Whether you're passionate about sustainability, looking to start your own business, or seeking to improve your existing brand, tune in and learn how to make your business both successful and kind to the planet!Bare Kind: https://barekind.co.uk/Reach out to the Spec team here: https://spec.digital/expertise/seo-services/Key takeaways:0:00 Introduction8:24 How Lucy Started & Grew Bare Kind13:45 How Do You Have a Green Business?21:13 USPs & Buying Decisions27:14 Building The Behind The Scenes Of A Brand34:09 How Bare Kind Understood Who Their Target Customers Are44:15 The Power of NegotiationWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

In this episode we have a very special announcement!We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores!It’s FREE to join, so come and sign up via the link here: https://wwspodcast.com/pages/the-growth-hub Support the show

This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter!Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed.In this episode we discuss…- Supply & Demand: Understand the dynamics of managing supply and demand to keep your business thriving.- How To Market Your Product With Real Feedback: Discover how to leverage authentic customer feedback to enhance your marketing efforts.- How to Scale Your Messenger Ads with AI: Explore advanced techniques for using artificial intelligence to optimise your Messenger ad campaigns.- Pre-order or In-stock?: Weigh the pros and cons of different inventory strategies to find the best fit for your business.- Finding the Right Work/Life Balance For You: Learn practical tips for maintaining a healthy balance between work and personal life.- How to Manage a Stagnating Business: Get expert advice on identifying the signs of stagnation and strategies to reinvigorate growth.Whether you're an aspiring entrepreneur or an experienced business owner, tune in and transform your approach to e-commerce success!Key takeaways:0:00 Introduction to Jake & Recycled Firefighter5:20 Supply & Demand10:05 How To Market Your Product With Real Feedback16:41 How to Scale your Messenger Ads with AI27:51 Pre-order or In-stock?34:00 Finding the Right Work/Life Balance For You40:17 How to Manage a Stagnating BusinessRecycled Firefighter: https://recycledfirefighter.comJake Starr: https://jakestarr.aiReach out to the Spec team here: https://spec.digital/expertise/seo-services/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Google did a whoopsie!This week Nick is flying solo to dive into the disruptive Google leak that just dropped. Tune in as Nick shares insider insights on this major revelation and, most importantly, how you can win from it. Learn five actionable tips to boost your SEO, uncover six crucial rules for ranking high on Google, and explore the six key elements for effective site navigation, and much, much more! Don't miss this urgent episode packed with strategies to help you turn Google's slip-up into your success!Key takeaways:0:00 Google Leaked a Document About Ranking Factors5:11 Five tips for better SEO on your website9:11 Six Rules for Ranking in Google's Search Engine17:00 Six most important things in your site navigation21:28 Spammed Emotion on Google Search Console28:24 Internal Linkage: Do We Need It?31:56 One more tip for SEOReach out to the Spec team here: https://spec.digital/expertise/seo-services/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show