Winning With Shopify

Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today’s competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing purpose-driven brands today. Curious about how much to reveal about your ingredients? Rebecca’s got surprising insights you won’t want to miss!🌿 Connect with Rebecca: Visit Conscious Skincare🎧 Listen now on Spotify and follow for more game-changing business tips!Timestamps:0:00 Intro1:35 Meet Rebecca & Conscious Skincare9:00 Do Business Plans Really Work?13:28 Crafting Plant-Based Skincare Products27:44 Marketing with a Personal Touch31:12 Strategies to Stand Out36:01 How Much to Share About Ingredients41:29 The #1 Challenge for Purpose-Driven Brands45:21 Connect with RebeccaExclusive Offers from Our Sponsors:Yoast: Get 15% off ALL monthly Shopify plans for 6 months with code WWS15 at yoast.comSeguno: Prep your email strategy for BFCM at seguno.comBrightpearl: Join the holiday planning bootcamp at info.brightpearl.comCavela: Use code WINNING for 50% off a product sample order at cavela.comTaxCloud: Book a tactical session on tax, returns, and compliance at taxcloud.com/summerThis podcast is bought to you by https://wwspodcast.com/ which is powered by https://spec.digital/

Grab your mug and settle in - this week’s episode comes with a scenic twist as Nick takes his tea time straight from the charming Cotswolds.On the menu:☕ Tea of the Week – find out what’s brewing in Nick’s cup.🛒 Shopify News – the freshest updates from the world of e-commerce.🤝 Partner Updates – the latest from our friends and collaborators.📚 Agency Learnings – real-world insights from our day-to-day work.❓ Nick’s Quivia – a quiz-meets-trivia challenge to test your brainpower.Whether you’re here for the tea, the tips, or the trivia, this week’s talk is steeped in flavour and insight.

Today we’re taking all about AI. How brand are using it, how brands aren’t using it, and how AI is changing!We are joined by the brilliant Managing Director of Look Fabulous Forever, Janis Thomas.Janis share her philosophy towards AI and how her forward thinking team is utilising it and not using it.From content marketing tips to the truth about AI search credibility, this episode is packed with insights for any brand trying to keep up (or get ahead). 💡 Timestamps:0:00 Introduction 5:53 How Look Fabulous Forever is using AI for content (and where they draw the line)9:59 Why what you post is more important than ever17:24 How brands can get feedback from their customers22:44 How much AI is too much in your content?27:17 AI for customer service – what works, what doesn’t30:04 The biggest AI opportunity Janis sees for the future35:38 Brand Credibility in AI Search38:08 Tips to optimise for AI-driven search44:39 What’s next for AICheck out our awesome sponsors!Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

In our forth installment of Tuesday Tea Break Talks, Nick is sipping on a refreshing peppermint tea as we dive into a community-sourced Quote of the Week, share the latest updates from Shopify, highlight exciting partner news, and share learnings from his team.Plus, Nick introduces his very first 'Quivia'– a trivia fact presented as a question!These short and snappy episodes are designed to bring you extra value between our main shows – helping you stay inspired and keep growing.Tune in, top up your cup, and take a break with us.

This week, we're bringing you a special highlight reel of the most insightful, inspiring, and actionable moments from the past three months of the podcast!Whether you're new to the show or a long-time listener, this episode is packed with value from industry-leading guests, successful brand founders, and expert marketers who’ve shared their best strategies for growing and scaling Shopify brands.You’ll hear snippets covering:0:00 Introduction0:38 How To Validate Successful Products with Zik Analytics5:10 How to make Sales Tax manageable with Taxcloud11:33 How AI is transforming customer service with Tidio16:33 How to choose the right apps? With Rebel Cheese23:11 How To Leverage Product Reviews with XXL Scrunchie25:30 How To Introduce A New Brand to Your Email List with SegunoIt’s the perfect episode to get inspired, catch up on anything you missed, and double down on what works in eCommerce today.👉 Don’t forget to subscribe, leave a review, and share with a fellow ecom founder or marketer!Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Welcome to the third edition of our Tuesday Tea Break Talks - your mid-weekly pick me up packed with goodness!In this week’s episode we cover:- What’s new with Shopify- Partner perks and discounts- Marketing insights from our expert team- A quote to keep you inspiredThese bite-sized episodes are crafted to add extra value to the podcast and help you keep growing.Share your biggest takeaway in the comments, what challenge you would like help with right now - and don’t forget to tell us how you take your tea. We’d love to hear it!

In this action-packed episode of Winning With Shopify, we go off the beaten path with pioneer Mike St. Pierre, Founder of Hyperlite Mountain Gear, and Jackie Homan, their genius Marketing Director.From a spark of inspiration in the backcountry to building one of the most innovative outdoor brands in the game, Mike shares the wild story behind Hyperlite’s founding. Jackie joins to unpack the clever marketing moves that helped the brand cut through the noise.0:00 In this episode, we cover:1:48 Mike’s journey from idea to brand (with plenty of startup lessons)4:00 About Jackie & her story to Marketing Director6:18 How Hyperlite nailed its USPs8:04 How has influencer marketing changed for both big and smaller brands?18:36 The Real Reason Customers Buy Your Product27:40 The System That Allowed Hyperlite To Scale 31:07 What most businesses miss, and how Hyperlite avoided those traps33:07 The exact tactics that increased backpack sales by 18%39:32 If Mike could do it all over again—what he’d change43:07 Why choosing a less traditional structure helped the company thrive46:08 A major factor that could be holding your business back (and how to fix it)This episode is packed with real-world insights and inspiring takeaways for founders, marketers, and ecommerce pros alike! 🏕️Check out Hyperlite’s amazing gear: https://hyperlitemountaingear.com/Check out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGGet a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerIf you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connectJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Welcome to the second episode of Tuesday Tea Break Talks - your new weekly dose of motivation, Shopify news, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!This week we share Shopify updates, news from our partners, 6 learnings from our PPC & SEO teams!These episodes are designed to bring even more value to the podcast and support your continued growth.Drop your biggest takeaway in the comments and how you take your tea – we’d love to hear it!

This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team! Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI.Inside the episode:0:00 What to expect in this episode3:45 Is Google Shopping the best channel for sales?8:11 Are you maximising your customer reviews?11:02 How to improve your CPA targeting17:27 The truth about PPC in PMAX vs Google AdWords21:25 Game-changing tips to increase your average order value23:45 The real way to make paid ads profitable24:57 Why adding Price Assets can skyrocket your conversions28:01 The smart 80/20 split every brand should use29:32 How to Double the Price of Your Products & Make More ProfitIf you're a DTC brand owner, marketer, or ecommerce enthusiast, this episode will leave you inspired and ready to make every ad dollar count.Tune in now and turn your ad spend into a revenue machine!Need help with your paid ads? Reach out to Nick here - https://www.linkedin.com/in/ntrueman/Check out our awesome sponsors!Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

Welcome to the very first episode of Tuesday Talks - your new weekly dose of motivation, Shopify news and updates, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!These episodes are designed to bring even more value to the podcast and support your continued growth.Drop your biggest takeaway in the comments – we’d love to hear it!Support the show