Clayton Bates shares his journey from near bankruptcy to Shopify success. Topics include website optimization strategies, Google Ads review, data testing, future trends like AI in business, and practical advice for thriving in e-commerce. A valuable listen for seasoned entrepreneurs and beginners.

Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage. Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace!Key takeaways:0:00 Introduction1:37 About today’s episode2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More7:03 What Led Hannah to Start a YouTube Channel10:33 Economics and the Future Of Ecommerce14:59 What's Your SMART USP?18:27 The 3 Step Process for Completing Sales on e-commerce23:57 PPC Marketing: The Process of Change25:54 Have You Got A Competitive Advantage?28:46 How To Integrate Your Social Media Channels32:15 How To Build a Monthly Business on Shopify34:54 Ask The Influencers: Working With Consumers35:32 How Do You Convert Influencers' Activity Into Revenue?41:52 How to get your influencer to endorse your stuff44:37 Thank you for watchingEcomHannah: https://www.youtube.com/@EcomHannahCheck out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit!Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines.Key takeaways:0:00 Introduction2:00 Introducing BattlBox’s CEO, John Roman4:12 Why BattlBox was successful8:17 How To Grow a Business With Influencers15:33 Don't Be Greedy or Selfish17:29 How To Win With Your First Influencer20:01 How To Build a Search Business With Facebook Ads and Google Ads26:48 How Do You Manage Internal Customer Relations32:48 How Do You Come Up With Content For Your Company?38:37 How To Acquire Customers TodayBattlBox: https://www.battlbox.com/Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Discover the journey of Eugene from Factory Pure in e-commerce, focusing on USPs, content writing, product descriptions, email lists, and customer interactions. Explore strategies for overcoming web-based slumps, managing marketing systems, and addressing customer needs in a competitive landscape.

In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify!Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later!Key takeaways:0:00 Introduction1:52 Interview with Sean from Shock Surplus6:58 Establishing the customer problem9:59 The Business of Bundling14:18 The Evolution of Customer Knowledge19:17 8 myths of SEO21:57 How Do You Identify Your Customers?25:18 Travel Marketing: The Outdoor Life27:59 How to Scale your Business on Shopify35:00 The Right Place, Right Time40:33 How to Start a Sales Journey with Email46:28 How to Win Back Customers From January50:58 On Contribution & The Future of Email57:04 The Evolution of Instagram & TikTokCheck out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe?Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue!Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating  communication to help you best optimise your engagement with your customers.Check out Omnisend here: https://your.omnisend.com/winningwithshopifyKey takeaways:0:00 Introduction3:04 About Rytis & Omnisend6:43 Two Things We Don't Do Anymore11:03 SMS Marketing18:50 Opt-in marketing22:43 How to Automate Marketing Campaigns with Triggers26:34 How to Automate Intent on Websites32:10 How to Automate an Email36:41 How to Upsell with a Guest checkout40:05 Shopify & Omnisend: How it worksWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Discover eight innovative loyalty programs that are transforming brands on Shopify! From fashion and beauty to pet products and even alcohol, there are diverse strategies to boost customer retention. The podcast dives into how modern loyalty initiatives, such as personalized rewards and SMS engagement, are reshaping customer relationships. With real-world examples and tips on evolving programs through testing, it's a treasure trove for brands looking to deepen customer connections and enhance sales.

This week on the show, we are joined by loyalty expert, Jason Leader.Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more!If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you!Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/winKey takeaways:0:00 Introduction1:54 About this episode4:17 Two Things to Know Before Launching a New Loyalty Program7:02 The things to avoid when launching a loyalty program 10:50 How To Ask Customers the Right Questions15:13 Loyalty Programs that are working well22:21 How to Manage the Sales Cycle26:17 Acquisition Cost of a New Customer27:11 How much can you discount?31:06 The Key to Loyalty Email Segmentation36:46 How Loyalty Programs Link With Influencer Marketing38:00 The best loyalty strategies for 2024Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

It’s a brand new year and a brand new series all around building customer loyalty!In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion.Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it.If you’re looking to grow you business in 2024, this episode is for you! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/winKey takeaways:0:00 Introduction3:38 How to Engage with Shopify's Webinars5:06 What is Loyalty in Business?7:57 Loyalty Programs13:53 Beyond Discounting: The Christian Brand15:37 Brand Value Destruction17:29 Black Friday Marketing: Over- discounting 21:24 Build Loyalty Through Social Media25:23 The challenge of marketing on a web page27:05 How to Plan for Black Friday and Cyber Week in 202427:46 How to get that second order?30:09 How to Win Back Customers in January39:10 One of the biggest contributors to e-commerce growth is supermarkets45:48 Content Creation to build loyalty48:17 How to reach LoyaltyLionWebsite: https://winningwithshopify.comYouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopifySupport the show

For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024!Thank you to everyone that has tuned in this year and for being a part of this incredible community. Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to https://www.alialearn.com/winningwithshopify and book a consultation.Key takeaways:0:00 Introduction1:33 A Crazy Year for e-Commerce2:51 The Year Ahead: Best Practices7:53 The Biggest Lessons Learned on Shopify11:12 Discounts: Don't discount too much16:02 Challenges Facing e-Commerce Next Year17:04 The Year Ahead: What to Focus On19:40 Building Your Brand20:29 Build Your Brand for Next Year21:39 Shopify Podcast: We're Coming for You Next Year24:01 A message about the future25:53 A message for youWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show