Winning With Shopify

In this episode we have a very special announcement!We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores!It’s FREE to join, so come and sign up via the link here: https://wwspodcast.com/pages/the-growth-hub Support the show

This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter!Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed.In this episode we discuss…- Supply & Demand: Understand the dynamics of managing supply and demand to keep your business thriving.- How To Market Your Product With Real Feedback: Discover how to leverage authentic customer feedback to enhance your marketing efforts.- How to Scale Your Messenger Ads with AI: Explore advanced techniques for using artificial intelligence to optimise your Messenger ad campaigns.- Pre-order or In-stock?: Weigh the pros and cons of different inventory strategies to find the best fit for your business.- Finding the Right Work/Life Balance For You: Learn practical tips for maintaining a healthy balance between work and personal life.- How to Manage a Stagnating Business: Get expert advice on identifying the signs of stagnation and strategies to reinvigorate growth.Whether you're an aspiring entrepreneur or an experienced business owner, tune in and transform your approach to e-commerce success!Key takeaways:0:00 Introduction to Jake & Recycled Firefighter5:20 Supply & Demand10:05 How To Market Your Product With Real Feedback16:41 How to Scale your Messenger Ads with AI27:51 Pre-order or In-stock?34:00 Finding the Right Work/Life Balance For You40:17 How to Manage a Stagnating BusinessRecycled Firefighter: https://recycledfirefighter.comJake Starr: https://jakestarr.aiReach out to the Spec team here: https://spec.digital/expertise/seo-services/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Google did a whoopsie!This week Nick is flying solo to dive into the disruptive Google leak that just dropped. Tune in as Nick shares insider insights on this major revelation and, most importantly, how you can win from it. Learn five actionable tips to boost your SEO, uncover six crucial rules for ranking high on Google, and explore the six key elements for effective site navigation, and much, much more! Don't miss this urgent episode packed with strategies to help you turn Google's slip-up into your success!Key takeaways:0:00 Google Leaked a Document About Ranking Factors5:11 Five tips for better SEO on your website9:11 Six Rules for Ranking in Google's Search Engine17:00 Six most important things in your site navigation21:28 Spammed Emotion on Google Search Console28:24 Internal Linkage: Do We Need It?31:56 One more tip for SEOReach out to the Spec team here: https://spec.digital/expertise/seo-services/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Legendary marketer Richard Chapple shares insights on making money through SEO, scaling businesses, beating Google & Meta Ads, importance of testing, and more. Dive into retail and e-commerce growth strategies, discount code tactics, evolving SEO strategies, improving website conversion rates, navigating advertising challenges on Google and Facebook, and the significance of metrics in marketing.

Renowned UX expert Ben Burgess discusses top strategies to boost website performance, user-obsessed design, persuasive USPs, and calls to action. Topics include enhancing user experience, driving sales with landing pages, innovative business strategies, customer engagement, low-cost Shopify app for page testing, and improving conversion rates through customer pain points analysis and A/B testing insights.

Learn why brands face growth barriers and how to overcome them by aligning finance and marketing teams. Discover the importance of a flexible tech stack, diversifying marketing channels, and meeting customer needs. Tips on evolving business, running effective tests, and adapting to changing consumer behavior for sustainable growth.

Senior SEO Consultant Rob Stanbury shares key strategies to improve SEO rankings, focusing on relevance, user journey, AI personalization, backlinks, and email marketing. Insights on omnichannel marketing, unique campaigns, and creating great content for SEO success.

In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense.Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC. We also explore the significance of campaign assets and data input in Google AdWords, as well as using PPC to drive email flows. Plus, we discuss the nuances of brand vs non-brand marketing and how to run successful sales without devaluing your brand. Whether you're a beginner or seasoned marketer, this episode will help you navigate the complexities of Google marketing with ease.Reach out to the Spec team here: https://spec.digital/expertise/ppc-services/Key takeaways:0:00 10 Tips for Better Marketing on Google2:09 Why split test ad campaigns?5:02 How to manage revenue lag time on Google Adsense7:00 Different campaign splits to test10:41 Customer Groups and how to target them13:24 Product categories15:16 Worst & best selling products17:45 Product Performance and Margins21:09 Helping Merchandising Teams Through PPC23:32 Campaign Assets: What they are and what to do with them28:55 Data input and targeting on Google AdWords31:20 Using PPC to drive Email Flows37:10 Brand vs Non-Brand Marketing41:13 How to put on a sale without devaluing your brandSign up to our next webinar here: https://www.eventbrite.co.uk/e/from-0-to-10m-on-shopify-skyrocket-your-stores-revenue-tickets-861405435847?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Join Ben Burgess, Founder of Brand and Web Agency, as he shares practical insights on CRO. Discover the psychology of consumer behavior, A/B Testing, and tips to boost website performance. Learn about designing flexible websites and meeting customer desires. Don't miss out on these actionable strategies!

This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies.Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you!Key takeaways:0:00 Introduction2:39 “I Can't Find A Good Agency”4:02 Finding an agency10:48 Three tips for better communications and marketing your business13:37 Is there a quick fix for SEO?15:43 Tips for better communication in the sales pitch19:14 Being on both sides of the fence19:54 How To Communicate With Your Agency22:30 How to manage a startup's first year28:40 Points on Reporting from an Agency29:37 Don't move agencies unless…Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show