Winning With Shopify

Industry expert Caroline Balinska shares insights on growing a Shopify store from 0 to $1 million, emphasizing the importance of data analytics, customer engagement, and unique selling points. The podcast covers topics like leveraging AI in marketing, incorporating sustainability into branding, and using Pinterest for organic traffic in e-commerce.

Expert Sabir Semerkant shares 8 key dimensions for e-commerce growth. Topics include leveraging effective marketing tactics, the importance of bounce rate, pricing strategies, engaging top-tier customers through storytelling, product positioning, customer segmentation, and improving customer experience with WhatsApp. Other topics cover AI in Shopify businesses, Pinterest app installation, Amazon supply chain logistics, and building a brand on Shopify.

Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing!Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect.Jandre takes us inside the elevator to discuss crafting compelling email content and dives deep into the world of personalisation in email marketing, uncovering strategies to connect with your audience on a deeper level.Tune in for expert advice, actionable tips, and invaluable insights from Jandre on how to navigate and succeed in the dynamic realm of digital marketing.Key takeaways:0:00 Introduction2:13 Today’s guest: Jandre De Beer, CEO of V8 Media6:55 How to Build a Business on Facebook Advertising10:36 Have You Got Your Google Ads Approved?11:56 Building a Community in Email15:56 Sales & Marketing: Like a Snowball18:40 In the Elevator With Email Content23:59 On Personalization and Email Marketing29:32 How to Get a Good Conversion Rate on PPC32:27 How to Raise Revenue with e-commerce brands37:43 Brand Marketing: Clear Value42:57 Build a database with a social media presence46:59 How to reach out to JandreV8 Media: https://v8media.co.za/Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopify Support the show

Clayton Bates shares his journey from near bankruptcy to Shopify success. Topics include website optimization strategies, Google Ads review, data testing, future trends like AI in business, and practical advice for thriving in e-commerce. A valuable listen for seasoned entrepreneurs and beginners.

Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage. Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace!Key takeaways:0:00 Introduction1:37 About today’s episode2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More7:03 What Led Hannah to Start a YouTube Channel10:33 Economics and the Future Of Ecommerce14:59 What's Your SMART USP?18:27 The 3 Step Process for Completing Sales on e-commerce23:57 PPC Marketing: The Process of Change25:54 Have You Got A Competitive Advantage?28:46 How To Integrate Your Social Media Channels32:15 How To Build a Monthly Business on Shopify34:54 Ask The Influencers: Working With Consumers35:32 How Do You Convert Influencers' Activity Into Revenue?41:52 How to get your influencer to endorse your stuff44:37 Thank you for watchingEcomHannah: https://www.youtube.com/@EcomHannahCheck out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit!Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines.Key takeaways:0:00 Introduction2:00 Introducing BattlBox’s CEO, John Roman4:12 Why BattlBox was successful8:17 How To Grow a Business With Influencers15:33 Don't Be Greedy or Selfish17:29 How To Win With Your First Influencer20:01 How To Build a Search Business With Facebook Ads and Google Ads26:48 How Do You Manage Internal Customer Relations32:48 How Do You Come Up With Content For Your Company?38:37 How To Acquire Customers TodayBattlBox: https://www.battlbox.com/Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Discover the journey of Eugene from Factory Pure in e-commerce, focusing on USPs, content writing, product descriptions, email lists, and customer interactions. Explore strategies for overcoming web-based slumps, managing marketing systems, and addressing customer needs in a competitive landscape.

In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify!Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later!Key takeaways:0:00 Introduction1:52 Interview with Sean from Shock Surplus6:58 Establishing the customer problem9:59 The Business of Bundling14:18 The Evolution of Customer Knowledge19:17 8 myths of SEO21:57 How Do You Identify Your Customers?25:18 Travel Marketing: The Outdoor Life27:59 How to Scale your Business on Shopify35:00 The Right Place, Right Time40:33 How to Start a Sales Journey with Email46:28 How to Win Back Customers From January50:58 On Contribution & The Future of Email57:04 The Evolution of Instagram & TikTokCheck out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe?Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue!Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating  communication to help you best optimise your engagement with your customers.Check out Omnisend here: https://your.omnisend.com/winningwithshopifyKey takeaways:0:00 Introduction3:04 About Rytis & Omnisend6:43 Two Things We Don't Do Anymore11:03 SMS Marketing18:50 Opt-in marketing22:43 How to Automate Marketing Campaigns with Triggers26:34 How to Automate Intent on Websites32:10 How to Automate an Email36:41 How to Upsell with a Guest checkout40:05 Shopify & Omnisend: How it worksWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Discover eight innovative loyalty programs that are transforming brands on Shopify! From fashion and beauty to pet products and even alcohol, there are diverse strategies to boost customer retention. The podcast dives into how modern loyalty initiatives, such as personalized rewards and SMS engagement, are reshaping customer relationships. With real-world examples and tips on evolving programs through testing, it's a treasure trove for brands looking to deepen customer connections and enhance sales.