

Increase Your Revenue 108% - The Secret Strategy That Shopify Brands Are Utilising
6 snips Feb 14, 2025
This week’s guest, Sabir Semerkant, a seasoned e-commerce strategist and co-founder of VaynerCommerce, shares his expertise in scaling Shopify businesses. He reveals strategies to boost conversion rates by tracking essential KPIs and offers insights on effective advertising choices. Sabir warns against 'one-hit wonders' and emphasizes nurturing repeat customers. He also discusses optimizing website pages for engagement and profitability, plus the benefits of custom scripts over third-party apps for enhanced performance.
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Orem Brothers Success Story
- Sabir Semerkant's client, Orem Brothers, a men's jewelry brand, was stuck at $1.5 million in revenue.
- After implementing Semerkant's 8D method, they surpassed their 2023 revenue by September 9, 2024.
Deceptive ROAS
- High return on ad spend (ROAS) can be deceptive if other business areas are flawed.
- Issues like logistics problems can negatively impact ROAS, despite effective marketing.
Session Value over Conversion Rate
- Stop obsessing over conversion rate as a key performance indicator (KPI).
- Focus on session value, calculated by dividing total revenue by total sessions, for better insights.