Winning With Shopify

In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense.Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC. We also explore the significance of campaign assets and data input in Google AdWords, as well as using PPC to drive email flows. Plus, we discuss the nuances of brand vs non-brand marketing and how to run successful sales without devaluing your brand. Whether you're a beginner or seasoned marketer, this episode will help you navigate the complexities of Google marketing with ease.Reach out to the Spec team here: https://spec.digital/expertise/ppc-services/Key takeaways:0:00 10 Tips for Better Marketing on Google2:09 Why split test ad campaigns?5:02 How to manage revenue lag time on Google Adsense7:00 Different campaign splits to test10:41 Customer Groups and how to target them13:24 Product categories15:16 Worst & best selling products17:45 Product Performance and Margins21:09 Helping Merchandising Teams Through PPC23:32 Campaign Assets: What they are and what to do with them28:55 Data input and targeting on Google AdWords31:20 Using PPC to drive Email Flows37:10 Brand vs Non-Brand Marketing41:13 How to put on a sale without devaluing your brandSign up to our next webinar here: https://www.eventbrite.co.uk/e/from-0-to-10m-on-shopify-skyrocket-your-stores-revenue-tickets-861405435847?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Join Ben Burgess, Founder of Brand and Web Agency, as he shares practical insights on CRO. Discover the psychology of consumer behavior, A/B Testing, and tips to boost website performance. Learn about designing flexible websites and meeting customer desires. Don't miss out on these actionable strategies!

This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies.Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you!Key takeaways:0:00 Introduction2:39 “I Can't Find A Good Agency”4:02 Finding an agency10:48 Three tips for better communications and marketing your business13:37 Is there a quick fix for SEO?15:43 Tips for better communication in the sales pitch19:14 Being on both sides of the fence19:54 How To Communicate With Your Agency22:30 How to manage a startup's first year28:40 Points on Reporting from an Agency29:37 Don't move agencies unless…Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Industry expert Caroline Balinska shares insights on growing a Shopify store from 0 to $1 million, emphasizing the importance of data analytics, customer engagement, and unique selling points. The podcast covers topics like leveraging AI in marketing, incorporating sustainability into branding, and using Pinterest for organic traffic in e-commerce.

Expert Sabir Semerkant shares 8 key dimensions for e-commerce growth. Topics include leveraging effective marketing tactics, the importance of bounce rate, pricing strategies, engaging top-tier customers through storytelling, product positioning, customer segmentation, and improving customer experience with WhatsApp. Other topics cover AI in Shopify businesses, Pinterest app installation, Amazon supply chain logistics, and building a brand on Shopify.

Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing!Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect.Jandre takes us inside the elevator to discuss crafting compelling email content and dives deep into the world of personalisation in email marketing, uncovering strategies to connect with your audience on a deeper level.Tune in for expert advice, actionable tips, and invaluable insights from Jandre on how to navigate and succeed in the dynamic realm of digital marketing.Key takeaways:0:00 Introduction2:13 Today’s guest: Jandre De Beer, CEO of V8 Media6:55 How to Build a Business on Facebook Advertising10:36 Have You Got Your Google Ads Approved?11:56 Building a Community in Email15:56 Sales & Marketing: Like a Snowball18:40 In the Elevator With Email Content23:59 On Personalization and Email Marketing29:32 How to Get a Good Conversion Rate on PPC32:27 How to Raise Revenue with e-commerce brands37:43 Brand Marketing: Clear Value42:57 Build a database with a social media presence46:59 How to reach out to JandreV8 Media: https://v8media.co.za/Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopify Support the show

Clayton Bates shares his journey from near bankruptcy to Shopify success. Topics include website optimization strategies, Google Ads review, data testing, future trends like AI in business, and practical advice for thriving in e-commerce. A valuable listen for seasoned entrepreneurs and beginners.

Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage. Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace!Key takeaways:0:00 Introduction1:37 About today’s episode2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More7:03 What Led Hannah to Start a YouTube Channel10:33 Economics and the Future Of Ecommerce14:59 What's Your SMART USP?18:27 The 3 Step Process for Completing Sales on e-commerce23:57 PPC Marketing: The Process of Change25:54 Have You Got A Competitive Advantage?28:46 How To Integrate Your Social Media Channels32:15 How To Build a Monthly Business on Shopify34:54 Ask The Influencers: Working With Consumers35:32 How Do You Convert Influencers' Activity Into Revenue?41:52 How to get your influencer to endorse your stuff44:37 Thank you for watchingEcomHannah: https://www.youtube.com/@EcomHannahCheck out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit!Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines.Key takeaways:0:00 Introduction2:00 Introducing BattlBox’s CEO, John Roman4:12 Why BattlBox was successful8:17 How To Grow a Business With Influencers15:33 Don't Be Greedy or Selfish17:29 How To Win With Your First Influencer20:01 How To Build a Search Business With Facebook Ads and Google Ads26:48 How Do You Manage Internal Customer Relations32:48 How Do You Come Up With Content For Your Company?38:37 How To Acquire Customers TodayBattlBox: https://www.battlbox.com/Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Discover the journey of Eugene from Factory Pure in e-commerce, focusing on USPs, content writing, product descriptions, email lists, and customer interactions. Explore strategies for overcoming web-based slumps, managing marketing systems, and addressing customer needs in a competitive landscape.