This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand!This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more!Key takeaways:0:00 - Introduction2:27 - About Rob Avery7:14 - Using stories for Marketing Content9:04 - Segmenting audiences for Email Marketing15:35 - Coupling marketing with operations22:00 - How NEXT FPV started in Email Marketing26:05 - The development of Email Marketing for NEXT FPV31:01 - How do you personalise branded emails?32:00 - Aligning Email Marketing with other channels39:04 - Now you’ve planned email segmentation, what’s next?Next FPV: https://www.nextfpv.com/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-s... to claim your offer.Website: https://winningwithshopify.com/YouTube:    / @winningwithshopify  Instagram: https://www.instagram.com/winning_wit...TikTok: https://www.tiktok.com/@winningwithsh...Support the show

This is the first episode of a very exciting series all around email marketing! We are joined by email marketing legend and Founder of Seguno, Chris Geiss.Chris and Nick discuss where you should start with email marketing, how email automations can generate you sales in your sleep, creating content ideas for email and much more!Key Takeaways:0:00 Introduction 1:46 3 Fun facts about Chris and Nick5:44 About Chris Geiss & Seguno9:45 Why another email platform?11:26 How does Seguno stand out from other email marketing platforms?13:41 Where you should start with email marketing 21:18 How it negatively impacts your brand when email flows don’t work23:23 When should you bring a pop up window to capture email?30:17 Finding your brand tone of voice in email31:22 Is there a danger with automation?34:24 How to create content ideas for email40:40 Does longer email automation flows still work?Seguno: https://www.seguno.com/Connect with Chris: https://www.linkedin.com/in/cpgeiss/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!Key takeaways:0:00 Introduction1:06 About Dom McGregor2:23 How social media has changed and the challenges brands face today 5:19 What to look for in a brand when acquiring a Shopify business8:05 The opportunities from omni-channel marketing11:12 The evolution of social media platforms16:11 What platforms to start on when starting out23:51 How to get brand messaging and content rightFollow Dominic here: https://www.linkedin.com/in/dpjmcgregor/Fearless adventures: https://www.fearlessadventures.co.uk/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!Key Takeaways:0:00 Intro1:36 About Marin3:50 Foundations of a successful Shopify store6:18 What channels you should be using for paid social advertising10:46 Creating compelling marketing campaigns20:22 Paid social strategies you should consider24:48 How much to put in each marketing channel28:50 Calculating Customer Attribution38:20 Thoughts on Meta’s ThreadsMarin’s Twitter - https://twitter.com/IstvanicMarinInspire Agency -  https://inspiredigitalgroup.com/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever!Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers!If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed!Key Takeaways:0:00 Intro1:19 About Janis3:40 What channels Look Fabulous Forever are using & why7:26 How to grow your social channels10:10 Finding out what content to create12:10 The stats to look at when analysing content16:22 How to create an engaging customer survey19:27 Converting followers into customers24:30 How to allocate budgets for different stages of the marketing funnel34:06 How to use CRM and the data40:17 The future of Social Media Marketing for Look Fabulous ForeverJanis Thomas - https://www.linkedin.com/in/janisthomas/Look Fabulous Forever - https://www.lookfabulousforever.com/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week is our first episode of our social media series!We are joined back by the brilliant, Ben Leonard, to share his experience starting and scaling brands and what social media channels you should be focusing on in 2023.Ben & Nick cover how to work out where your target audience is, cutting through the noise, creating social content ideas, how to attribute revenue to social, and much more!You can reach Ben here - https://www.benleonard.pro/Key Takeaways:0:00 Intro1:25 About Ben3:38 The social media channels brands should consider in 20237:04 How to work out where you target audience is9:35 How to increase customer engagement23:15 How to streamline the process26:29 Cutting through the noise on social media33:00 How to attribute revenue to social40:20 How to create social content ideasWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

We're sorry it's late!There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4. So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents! We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!0:00 Introduction1:48 GA4 & the changes to expect4:25 What’s bad about GA47:49 How customer attribution works16:50 How to set up GA4 on Shopify20:48 Reporting in GA423:47 Comparing data in GA429:50 Looker Studio reporting31:00 UTM tracking codes36:41 What’s good about GA445:55 The new opportunity from GA4Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Connect with Rob here - https://www.linkedin.com/in/rob-stanbury-54253514a/Check out Spec here - https://spec.digitalKey Takeaways: 0:00 Introduction1:57 About Rob3:08 What to do after you’ve built the foundations for SEO6:55 Leveraging product features to create blog posts that rank & convert15:11 How to create topic ideas for your content marketing20:27 Should you use ChatGPT for Content marketing?21:55 Using SEO Tools to find out what your customers are searching for23:20 Next steps: Implementing off-site SEO Marketing26:20 Video content for SEO30:51 Appealing to your target audience to boost your search rankings.36:14 Why work with bloggers39:55 Website design to improve your SEOWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Key takeaways:0:00 Intro1:43 About Emily2:53 What are keywords & search queries?4:03 What is a good keyword?8:12 When to compete on keywords10:08 Where should you aim to rank for SEO12:13 How to get up the search rankings18:36 How to quickly review and update your sites information20:46 How often to update meta descriptions and title tags24:00 Is Bing worth it?26:07 What to include on your collection page29:17 What type of images work best on your site31:14 Using Google images for SEO32:59 How Sitemaps work37:05 What SEO tools you should be usingWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digitalSupport the show

Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!Key takeaways:0:00 Introduction & About Daisy1:47 Where to start for setting up Google Ads for your Shopify store3:29 What is a Performance Max campaign?4:36 The biggest things you need to control in Performance Max11:13 What is impression share?12:31 The audiences you want to feed into Performance Max14:44 Testing - How long do you test ads for?19:46 How to manage the Google feed with in & out of stock products21:13 The Insights & Data you get from Performance Max27:47 How to maximise peak spending periods32:40 What are Asset Groups and how to make them good43:21 What is the data we can look at to understand customer behaviour48:10 CRO - What you can do to get customers to convert more and spend more.50:51 The one thing you need to try on your Performance Max campaignsWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digitalSupport the show