Winning With Shopify

In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify!Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later!Key takeaways:0:00 Introduction1:52 Interview with Sean from Shock Surplus6:58 Establishing the customer problem9:59 The Business of Bundling14:18 The Evolution of Customer Knowledge19:17 8 myths of SEO21:57 How Do You Identify Your Customers?25:18 Travel Marketing: The Outdoor Life27:59 How to Scale your Business on Shopify35:00 The Right Place, Right Time40:33 How to Start a Sales Journey with Email46:28 How to Win Back Customers From January50:58 On Contribution & The Future of Email57:04 The Evolution of Instagram & TikTokCheck out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe?Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue!Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating  communication to help you best optimise your engagement with your customers.Check out Omnisend here: https://your.omnisend.com/winningwithshopifyKey takeaways:0:00 Introduction3:04 About Rytis & Omnisend6:43 Two Things We Don't Do Anymore11:03 SMS Marketing18:50 Opt-in marketing22:43 How to Automate Marketing Campaigns with Triggers26:34 How to Automate Intent on Websites32:10 How to Automate an Email36:41 How to Upsell with a Guest checkout40:05 Shopify & Omnisend: How it worksWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Discover eight innovative loyalty programs that are transforming brands on Shopify! From fashion and beauty to pet products and even alcohol, there are diverse strategies to boost customer retention. The podcast dives into how modern loyalty initiatives, such as personalized rewards and SMS engagement, are reshaping customer relationships. With real-world examples and tips on evolving programs through testing, it's a treasure trove for brands looking to deepen customer connections and enhance sales.

This week on the show, we are joined by loyalty expert, Jason Leader.Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more!If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you!Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/winKey takeaways:0:00 Introduction1:54 About this episode4:17 Two Things to Know Before Launching a New Loyalty Program7:02 The things to avoid when launching a loyalty program 10:50 How To Ask Customers the Right Questions15:13 Loyalty Programs that are working well22:21 How to Manage the Sales Cycle26:17 Acquisition Cost of a New Customer27:11 How much can you discount?31:06 The Key to Loyalty Email Segmentation36:46 How Loyalty Programs Link With Influencer Marketing38:00 The best loyalty strategies for 2024Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

It’s a brand new year and a brand new series all around building customer loyalty!In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion.Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it.If you’re looking to grow you business in 2024, this episode is for you! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/winKey takeaways:0:00 Introduction3:38 How to Engage with Shopify's Webinars5:06 What is Loyalty in Business?7:57 Loyalty Programs13:53 Beyond Discounting: The Christian Brand15:37 Brand Value Destruction17:29 Black Friday Marketing: Over- discounting 21:24 Build Loyalty Through Social Media25:23 The challenge of marketing on a web page27:05 How to Plan for Black Friday and Cyber Week in 202427:46 How to get that second order?30:09 How to Win Back Customers in January39:10 One of the biggest contributors to e-commerce growth is supermarkets45:48 Content Creation to build loyalty48:17 How to reach LoyaltyLionWebsite: https://winningwithshopify.comYouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopifySupport the show

For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024!Thank you to everyone that has tuned in this year and for being a part of this incredible community. Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to https://www.alialearn.com/winningwithshopify and book a consultation.Key takeaways:0:00 Introduction1:33 A Crazy Year for e-Commerce2:51 The Year Ahead: Best Practices7:53 The Biggest Lessons Learned on Shopify11:12 Discounts: Don't discount too much16:02 Challenges Facing e-Commerce Next Year17:04 The Year Ahead: What to Focus On19:40 Building Your Brand20:29 Build Your Brand for Next Year21:39 Shopify Podcast: We're Coming for You Next Year24:01 A message about the future25:53 A message for youWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation!In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be missed!If you would like to see the slides discussed in today’s episode, search ‘Winning With Shopify’ on Youtube to see the full video.If you would like to join our next live webinar - go to winningwithshopify.com and sign up to our newsletter to be notified of future events! Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.Key takeaways:0:00 Introduction1:34 A Quick Run Through3:47 Conversion Rates: How to Double your Revenue4:31 Conversion Rate Optimization10:01 How to Manage a Low Conversion Rate Website10:54 The 2.5% to 3% Conversion Rate11:41 GA416:01 How to Increase Your Conversion Rate?16:40 What is a CRO?17:33 Q & A18:04 Don't Overload Your UX With Do's and Dont’s19:46 4 Sections of Your e-Commerce Site20:47 How To Get a Customer To Add To Their Shopping Basket26:15 How To Get A Good Review On An e-commerce Site28:59 An AI-based recommendation system for clothes31:36 Shopify: The outfit buying experience36:06 Free Delivery and How to Get It38:25 Cross-Sales and Upsell: How Much Information Can You Give40:52 How To Get More People To Add To Your Shopping Cart46:02 Baby Push Chair47:09 Basket Upsells53:00 Supermarkets: Missed Offers and Missed Sales54:51 Shopify: How To Increase Sales With A Discount Code?58:02 Two Ways To Get A Discount On Your First Order With Shopify1:00:39 Final Comments1:04:32 Should e-commerce Stores Force You To Download Their App?1:07:10 Do I need to test my Website?1:10:29 Testing A B&O CVR1:12:40 How to get more people to engage with your e-commerce site?1:15:49 Offering Open Discount Without Annoying Customer1:16:32 Is There a Good Time of the Year to Test CRO Changes?Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years!In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling!Key takeaways:0:00 Introduction1:36 Introducing Justin3:04 Brand Identity3:53 The Brand Identity for Startups6:13 How To Test If Your Brand Is Resonating With Your Audience12:56 Other Ways to Shift Excess Stock18:43 Black Friday: More exclusive than ever20:11 The Dopamine Effect27:15 How Alia Is Helping Your Business30:04 Supermarket coupons and discounts32:48 Learning & Contributing to Alia 36:52 How to Get the Most Out of Google Analytics?39:32 The Story of AliaRed Beard Creative - www.redbeard-creative.comWant to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week we are joined by the one and only, Tyler Farley from Better Than Belts.Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since. Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors. If you are wanting to learn how you can convert more website visitors, this episode is for you!Key takeaways:0:00 Introduction1:42 Better Than Belts8:45 The Future of Hats10:14 How To Talk To Your Customers13:54 How e-commerce companies are using Learning Videos15:42 In the Elevator With Alia16:34 Try Your Best: An Alternative to Alia17:18 Google Metric ROI22:31 How to Manage Data effectively29:04 Shopify's Listening to the Majority30:40 How to Get More Feedback From Your Customers34:24 90% of VC Money Goes to Meta and Google38:32 How To Scale Your Company41:28 The Value of Alia for Website Marketing45:24 How To Reach Out To Better Than BeltsBetter Than Belts - https://betterthanbelts.comWant to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation!  In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how you can turn more website visitors into customers!Key takeaways:0:00 Introduction1:26 How good is your Conversion Rate?2:08 About Alialearn4:12 How to Integrate Learning Into Your Website7:47 What Kind of Incentives Should You Be Using14:18 The Importance Of Telling A Story17:20 How to Build a Learning Experience on Shopify19:11 How AI is Impacting Business30:17 Do e-commerce sites benefit from A/B testing?35:57 How to Customize Your Landing Pages for Inbound Traffic40:23 How to Start using Alia with your BusinessWant to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.Reach out Cory here:https://twitter.com/corylgillhttps://www.linkedin.com/in/corylgill/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show