Winning With Shopify

This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens.Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing.If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed!Key takeaways:0:00 Introduction2:24 How Afluencer was created4:54 The evolution of affiliate marketing8:16 How to choose and reach out to the right influencer13:10 How to adjust your strategy with influencers during peak season18:34 How to work influencer marketing into your channels24:47 The formula to working out the rate to pay Influencers28:01 How to avoid paid follower profiles33:28 How to avoid things going wrong with Influencer Marketing36:17 The expectation of Influencer MarketingIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: afluencer.com/wwsWebsite: https://winningwithshopify.comYouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopifySupport the show

If you are looking to create an email marketing strategy that works and learn how to develop your brand’s tone of voice, this episode is not to be missed! In this episode we are joined by Clay Imports, who offer an authentic selection of handcrafted tiles and home goods consisting of high-quality materials and sustainable designs.The CEO, Nick, and Head of Growth & Marketing, Jeanne, join us to share their expertise in building and scaling a show stopping brand.We discuss; sourcing products, how to effectively create and distribute marketing content, segmenting customer audiences, how to get repeat orders from customers, the importance of telling a story, and how to create an email marketing strategy that works!Key takeaways:0:00 Introduction2:35 About Clay Imports5:14 Sourcing products6:37 How to effectively create and distribute marketing content to build a loyal fan base.10:24 Knowing and segmenting customer audiences14:26 How to get repeat orders from customers17:55 The importance of telling a story19:14 Clay Imports Email Marketing Strategy36:46 How to create the right keywordsSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week on the show we are joined by Dr Stephanie Schull, the Founder of KegelBell.Stephanie shares her story of creating and taking a product to market in the medical space with very little investment. She shares how to market a business on a budget and how you can build and leverage a community through email to help take your business to the next level.Key takeaways:0:00 Introduction2:32 About Dr Stephanie Schull and KegelBell4:36 Creating a product and learning along the way7:02 What channels KegelBell started marketing on10:06 Optimising a welcome email series12:35 Delegating to other people16:03 Producing video content on a budget23:38 How the KegelBell brand was created29:58 Figuring out how to upsell and increase lifetime valueSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week we are joined by Mike Traynor, Wine Specialist and Founder of Traynor Vineyards!Mike shares his journey of being in the wine business for the last 25 years, and how he evolved his business into online commerce in a big way via Shopify during Covid.Now, Traynor Vineyards do a lot of business via their Shopify store, Mike shares creative ways to grow your email marketing list and engage with your community through multiple channels. Key takeaways:0:00 Introduction2:08 About Mike Traynor & Traynor Vineyard4:45 Managing wine inventory levels7:19 The power of storytelling in marketing12:30 How Traynor Vineyard hires the right talent14:13 Leveraging Shopify POS in-store15:46 Effective ways to build a newsletter list18:02 Traynor Vineyard’s email strategy20:58 Getting creative with selling through multiple channels25:27 Creating a membership for your business34:17 How Traynor Vineyard prepares for peak seasonsSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Have you acquired new customers but struggling to get them to buy again? Then this episode is for you! This week we are joined by Alex Fell, the co-founder of Barc London, a luxury pet goods & apparel Shopify store.Alex shares his insights and learnings how he overcame the learning curve when first starting out, how to choose the right help for your business and how to increase customer lifetime value through email.Key takeaways:0:00 Introduction1:50 About Alex & Bark London3:14 What’s the difference between online & in-store commerce?7:02 How to overcome the learning curve when starting out?8:50 Choosing the right help15:12 How to increase customer lifetime value 33:20 How Bark London is maximising the Seguno platformSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

This week we are joined by Kristen Baileys, the founder of Bake Eat Love. Kristen’s energy and passion for her business & digital marketing is infectious and she shares all of her insights and hidden gems on how she has grown her business through email marketing! Give this episode a listen if you are wanting to engage more website visitors and keep the conversation going with customers! Key takeaways:0:00 Introduction2:23 About Kristen & Bake Eat Love8:00 How Bake Eat Love got off the ground12:10 Creating Business Partnerships19:40 How to convert visitors into subscribers22:51 How to make email flows conversational31:31 Segmenting email audiences33:41 GiftingBake Eat Love - bakeeatlovebox.comSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week’s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand!We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you’re looking to build a strong and loyal community for your brand, this episode is not to be missed!Key takeaways:0:00 Introduction3:06 Why Sonya created Dog & Boy9:52 Accepting who your target audience is12:42 The truth of running a business15:11 Dog & Boy Email Strategy28:20 Using the Seguno Shopify App32:21 Knowing your audience35:44 How to approach Black Friday without devaluing your brandDog & Boy - https://dogandboy.com/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!”This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!Key takeaways:0:00 Introduction2:47 Brian’s background & journey so far4:32 The pro’s and con’s of a small business7:28 Why start to think about BFCM now12:57 What you should be doing today to prepare16:08 Doing things differently this BFCM20:48 Timing & personalising your promotions correctly35:20 Building your welcome series43:15 Get your free email strategy sessionSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

“I would rather they didn’t get my emails!”This week we are joined by the founder of Total Sports Enterprises, Todd Murphy.Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed!Key takeaways:0:00 Introduction2:31 About Total Sports Enterprises3:15 Creating a USP6:13 Do you need to segment audiences?7:28 Frequency of emails11:05 How to create enough content for emails13:18 When to discount products and offer promotions15:07 The process of creating efficient email content19:40 How to grow email lists22:20 How seasonality effects marketing your brand26:03 How to approach growing into a new market29:48 Advice to other Shopify stores about email marketingSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

This week is all about email design with the awesome Katherine from Seguno!Nick and Katherine discuss the importance of email design in marketing, email templates that work, and trends in email marketing right now. If you need help with designing your emails and converting more customers, this episode is not to be missed!Key takeaways:0:00 Introduction2:19 About Katherine3:32 How important is the design of an email in email marketing?6:02 How to create GIFs12:06 How to come up with good content for Email Marketing15:35 What comes first, the design or the message17:55 Where to start with creating content ideas30:15 Email templates that work35:43 What are the trends with email marketing right now39:44 Get in touch with KatherineSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show