Winning With Shopify 8 Epic Shopify Loyalty Programs Every Brand Should Consider!
Jan 19, 2024
Discover eight innovative loyalty programs that are transforming brands on Shopify! From fashion and beauty to pet products and even alcohol, there are diverse strategies to boost customer retention. The podcast dives into how modern loyalty initiatives, such as personalized rewards and SMS engagement, are reshaping customer relationships. With real-world examples and tips on evolving programs through testing, it's a treasure trove for brands looking to deepen customer connections and enhance sales.
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Sign-Up Incentives Drive Repeat Purchases
- Encourage sign-ups by offering points for enrolling and make the program free and visible with a pop-up.
- Use tiers and exclusive events as incentives to increase repeat purchases and customer data collection.
Use Points To Grow SMS Opt-Ins
- Offer points for SMS opt-in to gain a direct, interruptive channel that cuts through email noise.
- Reward non-purchase actions to build communication channels and increase engagement opportunities.
Give Samples As Rewarded Trials
- Redeemable free samples incentivize trial without heavy paid acquisition costs.
- Choose low-cost, high-margin samples to drive later full-price purchases and subscriptions.