Winning With Shopify

In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!Key takeaways:0:00 Introduction1:24 Influencer Marketing With London Filmmaker, Michael Thomas4:15 Why a lot of content creators don’t like the term ‘influencer’7:08 What Do You Post On Instagram?9:22 The Importance of Personal Content11:23 How To Build a Campaign With a Brand13:57 How To Work With Content Creators17:26 Creating agreements with Content Creators & Influencers19:58 Content for an E-commerce Brand22:19 How to Find an Influencer to Work With25:30 Meeting Influencers/Content Creators before working with them33:06 When Things Go Wrong36:06 Content Creators: If the Campaign Goes Wrong, Just Move On41:43 The Art of Content DevelopmentLondon Viewpoints - https://www.instagram.com/londonviewpointsIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: https://afluencer.com/wwsWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopifySupport the show

Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working?These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare!Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares her insights, stories and how you can work with Influencers effectively within your business. Key takeaways:0:00 Introduction1:46 Influencer Marketing Webinar2:36 About Rebecca & Conscious Skincare7:07 Teeth Cleansing Made by a Single Person9:30 What Would You Wish You Had Said To Your Past Self?9:59 Self-Limiting Beliefs12:20 Feast and Famine in the Marketing Industry12:54 How seasonal are your products?15:31 Exploring Subscriptions and Refill Systems19:09 Working with Influencers26:20 The Real Problems With Working With Influencers28:23 When to Scale a Business?30:49 What's The Difference Between Influencers and Content Creators?34:40 How to Work Long Term With Influencers41:47 What Success Looks Like When Working With InfluencersConscious Skincare - https://conscious-skincare.comIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: https://afluencer.com/wws/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week we are talking to Content Creator and Influencer, Rachael Levine from Tripping Millennial.Rachael & Nick discuss how to start a business on Youtube, How To Work With Influencers, How long you should be working with Influencer’s for, how to get more out of working with content creators and much, much more!If you’re curious to know the do’s and don’t of working with Influencers, this one is for you!Key takeaways:0:00 Introduction1:46 Rachael on Tripping Millennial2:14 Tripping Millennial on Taking a Gap Year3:49 In the Elevator With Rich People5:44 How to Start a Business on YouTube?6:44 A Content Creator or an Influencer?8:46 How to Find The Right Balance Between Influencing and working11:14 How To Work With Influencers13:06 How Long Term Do You Want to Work With a Brand?14:38 How to Get More Out of Content Creators17:35 Celebrity Influencers on Paid Content19:10 Have You Worked With Influencers?25:15 The Do's and Don'ts of Working With Brands26:47 How To Get Your Money Back From a Brand29:28 TikTok: An Influencers Contract With A Brand33:07 How Do Brands Find Influencers?36:12 How To Reach Out To Brands40:07 How to Reach Out to a Brand on a Medium44:10 How to Reach Out to a Brand With Tripping MillennialTripping Millennial - www.trippingmillennial.comIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: afluencer.com/wwsWebsite: winningwithshopify.comYouTube: @winningwithshopifyInstagram: @winning_with_shopifyTikTok: @winningwithshopifySupport the show

This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens.Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing.If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed!Key takeaways:0:00 Introduction2:24 How Afluencer was created4:54 The evolution of affiliate marketing8:16 How to choose and reach out to the right influencer13:10 How to adjust your strategy with influencers during peak season18:34 How to work influencer marketing into your channels24:47 The formula to working out the rate to pay Influencers28:01 How to avoid paid follower profiles33:28 How to avoid things going wrong with Influencer Marketing36:17 The expectation of Influencer MarketingIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: afluencer.com/wwsWebsite: https://winningwithshopify.comYouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopifySupport the show

If you are looking to create an email marketing strategy that works and learn how to develop your brand’s tone of voice, this episode is not to be missed! In this episode we are joined by Clay Imports, who offer an authentic selection of handcrafted tiles and home goods consisting of high-quality materials and sustainable designs.The CEO, Nick, and Head of Growth & Marketing, Jeanne, join us to share their expertise in building and scaling a show stopping brand.We discuss; sourcing products, how to effectively create and distribute marketing content, segmenting customer audiences, how to get repeat orders from customers, the importance of telling a story, and how to create an email marketing strategy that works!Key takeaways:0:00 Introduction2:35 About Clay Imports5:14 Sourcing products6:37 How to effectively create and distribute marketing content to build a loyal fan base.10:24 Knowing and segmenting customer audiences14:26 How to get repeat orders from customers17:55 The importance of telling a story19:14 Clay Imports Email Marketing Strategy36:46 How to create the right keywordsSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week on the show we are joined by Dr Stephanie Schull, the Founder of KegelBell.Stephanie shares her story of creating and taking a product to market in the medical space with very little investment. She shares how to market a business on a budget and how you can build and leverage a community through email to help take your business to the next level.Key takeaways:0:00 Introduction2:32 About Dr Stephanie Schull and KegelBell4:36 Creating a product and learning along the way7:02 What channels KegelBell started marketing on10:06 Optimising a welcome email series12:35 Delegating to other people16:03 Producing video content on a budget23:38 How the KegelBell brand was created29:58 Figuring out how to upsell and increase lifetime valueSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week we are joined by Mike Traynor, Wine Specialist and Founder of Traynor Vineyards!Mike shares his journey of being in the wine business for the last 25 years, and how he evolved his business into online commerce in a big way via Shopify during Covid.Now, Traynor Vineyards do a lot of business via their Shopify store, Mike shares creative ways to grow your email marketing list and engage with your community through multiple channels. Key takeaways:0:00 Introduction2:08 About Mike Traynor & Traynor Vineyard4:45 Managing wine inventory levels7:19 The power of storytelling in marketing12:30 How Traynor Vineyard hires the right talent14:13 Leveraging Shopify POS in-store15:46 Effective ways to build a newsletter list18:02 Traynor Vineyard’s email strategy20:58 Getting creative with selling through multiple channels25:27 Creating a membership for your business34:17 How Traynor Vineyard prepares for peak seasonsSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

Have you acquired new customers but struggling to get them to buy again? Then this episode is for you! This week we are joined by Alex Fell, the co-founder of Barc London, a luxury pet goods & apparel Shopify store.Alex shares his insights and learnings how he overcame the learning curve when first starting out, how to choose the right help for your business and how to increase customer lifetime value through email.Key takeaways:0:00 Introduction1:50 About Alex & Bark London3:14 What’s the difference between online & in-store commerce?7:02 How to overcome the learning curve when starting out?8:50 Choosing the right help15:12 How to increase customer lifetime value 33:20 How Bark London is maximising the Seguno platformSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show

This week we are joined by Kristen Baileys, the founder of Bake Eat Love. Kristen’s energy and passion for her business & digital marketing is infectious and she shares all of her insights and hidden gems on how she has grown her business through email marketing! Give this episode a listen if you are wanting to engage more website visitors and keep the conversation going with customers! Key takeaways:0:00 Introduction2:23 About Kristen & Bake Eat Love8:00 How Bake Eat Love got off the ground12:10 Creating Business Partnerships19:40 How to convert visitors into subscribers22:51 How to make email flows conversational31:31 Segmenting email audiences33:41 GiftingBake Eat Love - bakeeatlovebox.comSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

This week’s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand!We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you’re looking to build a strong and loyal community for your brand, this episode is not to be missed!Key takeaways:0:00 Introduction3:06 Why Sonya created Dog & Boy9:52 Accepting who your target audience is12:42 The truth of running a business15:11 Dog & Boy Email Strategy28:20 Using the Seguno Shopify App32:21 Knowing your audience35:44 How to approach Black Friday without devaluing your brandDog & Boy - https://dogandboy.com/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show