Winning With Shopify

In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Key takeaways:0:00 Intro1:43 About Emily2:53 What are keywords & search queries?4:03 What is a good keyword?8:12 When to compete on keywords10:08 Where should you aim to rank for SEO12:13 How to get up the search rankings18:36 How to quickly review and update your sites information20:46 How often to update meta descriptions and title tags24:00 Is Bing worth it?26:07 What to include on your collection page29:17 What type of images work best on your site31:14 Using Google images for SEO32:59 How Sitemaps work37:05 What SEO tools you should be usingWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digitalSupport the show

Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!Key takeaways:0:00 Introduction & About Daisy1:47 Where to start for setting up Google Ads for your Shopify store3:29 What is a Performance Max campaign?4:36 The biggest things you need to control in Performance Max11:13 What is impression share?12:31 The audiences you want to feed into Performance Max14:44 Testing - How long do you test ads for?19:46 How to manage the Google feed with in & out of stock products21:13 The Insights & Data you get from Performance Max27:47 How to maximise peak spending periods32:40 What are Asset Groups and how to make them good43:21 What is the data we can look at to understand customer behaviour48:10 CRO - What you can do to get customers to convert more and spend more.50:51 The one thing you need to try on your Performance Max campaignsWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digitalSupport the show

This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Key Points:0:00 Introduction1:27 About Jonny2:20 What you need to be thinking about before you start running Google Ads6:35 The basics of setting up your Google Ads12:06 The different type of Google Shopping Ad Campaigns available to you15:28 What is Google Tag Manager17:54 Getting GA4 tracking into Google Ads18:43 How to create Audiences for Google Ads20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre21:28 Setting up the feed tool26:26 What is a Google Product Category27:35 What is a Google Product Type28:23 The initial metrics you want to be looking for when starting to run adsWebsite: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Spec: https://spec.digital Support the show

This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!Key takeaways:- About David, How To Beast & Edge- How social media changed influencer marketing- Working with family in business- Starting and growing Edge’s fulfilment strategy- How to review what is selling well and clear dead stock- Packaging and shipping orders- Coping with demand- The future for David de las Morenas and how to remove pressureEdge Lifestyle apparel - https://edgelifestyle.com/How To Beast - https://youtube.com/@howtobeastIf you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digitalSupport the show

Marc Bacher, Founder of Stuga Studio, shares insights on starting and scaling a successful brand on Shopify. Topics include creating a strong brand through customer interaction, stocking and fulfilling products for scale, building relationships with suppliers, and driving revenue through a Shopify store. The episode also highlights the challenges and growth in the wood flooring industry, the importance of unique selling propositions (USPs) in Shopify brands, the fulfillment challenges faced, the importance of customer service, and the benefits of having a smaller product range.

For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more!Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands. Key Takeaways:0:00 Intro4:00 Would you recommend Shopify or Shopify Plus for fulfilment?6:14 What is a SKU and why are they so important?11:40 Shopify information & marketplaces13:56 Setting up calculated shipping & when to offer free shipping23:47 Things to be aware of with International Shipping31:48 What is inbounding and why you should care37:20 Effective inventory management42:35 How to manage customer expectations with shopping costs49:19 What is digital kitting and how it worksShips-A-Lot - https://ships-a-lot.com/If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digital  Support the show

It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so.We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry.Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.  Key Takeaways:0:00 Intro2:56 About Ships A lot6:38 Order fulfilment for new brands - What new brands should focus on with order fulfilment.15:39 At what point should you start outsourcing fulfilment?18:53 Using fulfilment centres for crowd-funding campaigns21:27 The different fulfilment options28:45 How to choose the right fulfilment partner32:40 The types of businesses Ships-A-Lot work with35:26 Building Ships-A-LotShips-A-Lot - https://ships-a-lot.com/If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digital Support the show

To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!Key Takeaways:0:00 Introduction1:03 About Christianne & Backpacking Bananas3:06 How Backpacking Bananas was created6:57 What’s the difference between a content creator and influencer?11:00 How to find the right content creators and influencers for your brand15:25 The do’s and dont’s when approaching content creators19:14 How to create authentic partnerships26:53 The importance of brand reputation27:34 The process of working with a content creator33:24 How to adapt when obstacles occur37:38 The future for Backpacking BananasChristianne’s channel: https://www.youtube.com/@BackpackingBananasThroughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencerWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySpec: https://spec.digital/ Support the show

For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand!Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs. Key Takeaways:0:00 Introduction2:19 About Dustin4:43 What is affiliate marketing?6:14 How affiliate marketing works11:02 Using coupons with affiliate marketing17:56 How to track affiliate marketing22:12 Using the right affiliate platforms29:10 How to find the right affiliates31:21 The difference between influencers and affiliates34:00 Conclusion36:12 The question to ask when starting in affiliate marketingDustin offers audits and private consultations, and today is offering our listeners a FREE 15-minute consultation to any business owners out there looking for help. Free 15-Minute consultation for WWS listeners - https://dustinhowes.com/wwsThroughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencerWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifySpec: https://spec.digital/ Support the show

This month is all about influencer marketing and in this episode we are joined by Influencer Marketing expert, Brett Owens.Brett and Nick met several years ago and we are delighted to share that Brett's influencer marketing platform, Afluencer, is partnering with us for this influencer marketing series!Episode Topics:- How to track influencer marketing- The different types of influencers- The importance of influencer engagement- Blogging & Social media influencing - Creating user generated content with influencers- Leveraging great content - Who is influencer marketing for?- SEO & Affiliate MarketingLet us know what you think of this series and stay tuned as we have lots of awesome guests lined up for this series.Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencerWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifySpec: https://spec.digital/ Support the show