Renowned UX expert Ben Burgess discusses top strategies to boost website performance, user-obsessed design, persuasive USPs, and calls to action. Topics include enhancing user experience, driving sales with landing pages, innovative business strategies, customer engagement, low-cost Shopify app for page testing, and improving conversion rates through customer pain points analysis and A/B testing insights.
Creating targeted landing pages can remove conversion barriers by educating customers.
Upselling and cross-selling post-purchase can boost average order value and engagement.
Intuitive search functions improve user satisfaction and streamline product discovery.
Social proof elements like user-generated content and testimonials enhance brand credibility.
Aligning with social causes can build brand loyalty and connect with conscious consumers.
Offering subscriptions drives customer retention and creates recurring revenue opportunities.
Deep dives
Creating a Problem-Solution Approach to Targeted Landing Pages
Creating targeted landing pages focused on educating customers and guiding them through decision-making processes can help in removing barriers to conversion. By presenting the 'why' and 'what' of a product or service, breaking down obstacles, and providing compelling offers, businesses can enhance their conversion rates.
Optimizing the Post-Purchase Experience for Upselling and Cross-Selling
After a purchase, businesses have the opportunity to upsell and cross-sell additional products to customers. Offering special discounts for immediate purchase additions or related items can significantly increase average order value and customer engagement.
Enhancing User Experience with Effective Search and Filtering Options
Implementing intuitive search and filtering functionalities on e-commerce websites can streamline the customer journey, making it easier for users to find products efficiently. By allowing users to search by specific criteria and providing clear categorization, businesses can improve user satisfaction and increase conversions.
Leveraging User-Generated Content and Social Proof for Credibility
Featuring user-generated content, influencer endorsements, and customer testimonials can build trust and credibility for brands. Utilizing social proof elements such as press features, customer reviews, and influencer partnerships can enhance brand reputation and encourage conversions.
Incorporating Social Causes and Environmental Initiatives for Brand Loyalty
Integrating social causes and environmental initiatives into e-commerce operations can resonate with customers and enhance brand loyalty. By aligning with causes or sustainability efforts, businesses can connect with socially conscious consumers and differentiate themselves in the market.
Implementing Subscription Models to Drive Customer Retention and Increase Sales
Offering subscription options for products or services can drive customer retention and increase sales. Subscriptions provide convenience for customers and ensure recurring revenue for businesses, fostering long-term relationships and boosting sales opportunities.
Maximizing Customer Engagement Post-Purchase for Additional Sales Opportunities
Engaging customers post-purchase with personalized offers, surveys, and additional product suggestions can create opportunities for additional sales. By leveraging post-purchase interactions to offer discounts, gather feedback, and suggest complementary products, businesses can maximize customer engagement and drive repeat purchases.
Utilizing Content Testing to Combat Content Fatigue and Optimize User Experience
Conducting content testing to combat content fatigue and optimize user experience can help businesses find the right balance between detailed and streamlined content. By testing different content formats and lengths, gathering feedback from customers, and prioritizing user preferences, businesses can improve engagement and conversion rates.
Understanding Customer Needs through Questioning
Asking customers insightful questions about product usage can reveal valuable insights for founders. Discovering unexpected uses for a product can lead to new target markets and opportunities for growth. By trimming down content and focusing on essential messaging, companies can effectively communicate product benefits to customers.
Adapting Content and Messaging Based on Customer Feedback
Analyzing customer feedback and behavior can guide strategic content adjustments. Incorporating user-generated content and testimonials can enhance engagement and credibility. Utilizing AI-driven tools like Nosto can personalize product recommendations for diverse customer segments while optimizing conversions.
Optimizing Design and User Experience for Multi-Brand Retailers
Multi-brand retailers can strategically showcase products by categorizing them based on unique attributes or solutions they offer. Implementing design elements like tabbing, foldering key information, and visual aids can simplify product presentation. Emphasizing customer feedback and reviews can help identify critical product features that resonate with buyers for effective marketing.
Addressing Inconclusive A/B Test Results and Making Strategic Decisions
In inconclusive A/B test results, companies can pivot their focus to other critical aspects such as design, lifestyle representation, or pricing strategies. Experimenting with extreme changes like charging for delivery can provide valuable insights into consumer behavior. Utilizing inconclusive data to iterate on test hypotheses and make informed decisions for enhanced user experience and conversion rates.
This is a pre-recorded webinar. If you want to see the visual version of the webinar on Youtube, then click here: https://youtu.be/qcA9QTUjugk
Are you ready to take your user experience (UX) and conversion rates to the next level? Look no further! This exciting webinar is designed to equip you with the top 10 strategies to turbocharge your website's performance.
Presented by the renowned UX expert, Ben Burgess from Eleven, this event is a must-watch for anyone seeking to enhance their website's user experience and boost conversion rates. Ben's extensive experience and practical insights make him the perfect guide to help you unlock the potential of your website.
During this webinar, Ben will share invaluable tips and techniques that will revolutionise your approach to UX and conversion optimisation. From user-obsessed design to persuasive USPs & calls to action, you'll discover the key elements that drive engagement and acquiring new customers.
