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This chapter covers unique strategies employed by Days Brewing to donate to mental health initiatives, discusses the benefits of subscription models for various products, emphasizes the importance of effective filtering and merchandising on websites, explores post-purchase engagement tactics like personalized discounts and surveys, and delves into the significance of social proofing through user-generated content and influencer sales. It also addresses content fatigue in SEO, the importance of tailored content strategies, and the need for the right balance in delivering messages. A case study on splitting bills for students and incorporating engaging video content is also discussed.
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